Real Estate
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The origin of Zillow was as a Media company. In the early days, revenue was primarily generated from selling advertising on its website, a search engine for Real Estate listings.

Today, Zillow is a true Real Estate marketplace facilitating end-to-end process of buying and selling of residential real estate properties.

It's these kinds of scenarios where Salesforce can serve as a foundational piece of infrastructure well beyond just functioning as a CRM. At Zillow, Salesforce powers a total of 15 Divisions, each with unique use cases, including:

  • Zillow Offers: the first point of contact with a Real Estate broker for individuals interested in selling their home to Zillow.
  • Zillow Agent: after initiating the sale of their home (to Zillow), there is a handoff to Zillow Agents, an outside broker that helps with the purchasing of their next home.
  • Zillow Closing Services & Zillow Home Loans: both services / financial products offered to ease in the home buying process as part of the interconnected experience.

Throughout this business transformation, the Salesforce Operations has matured immensely, from a team of ~10 in 2016 to an org of 50 today:

  • 5 Leaders
  • 1 Salesforce Architect
  • 10 Product Owners
  • 1 Salesforce Business Analyst
  • 25+ Salesforce Engineers
  • 12 Salesforce Administrators

The Importance of Zillow's Salesforce Product Manager Layer

A Salesforce Product Manager is one of the most commonly overlooked internal hires despite being a critical ingredient to any high-performing team. Zillow has 10.

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Evolution of Zillow's Salesforce Team Structure (2016-Present)

Since 2016, the Salesforce team at Zillow has grown 5x 🤯. Today, it's a 50-person Salesforce team powering a two-sided marketplace and Real Estate Brokerage.

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Tech Stack
Salesforce Products
Sales Cloud
Service Cloud
Experience Cloud
Einstein AI
Custom Apps
3rd Party Tools
No items found.
Revenue Operations
No Team Found.
Salesforce Developers
Company Details
Total headcount

6,000+ employees

Sales Headcount

1,000+ Reps

Support headcount

500+ Reps