Zillow

Salesforce team structure
Rev ops team structure
background
Company Overview
Learn how Zillow scaled a Salesforce team from 8 people in 2016 to 50+ today.
Industry
Real Estate
Total Headcount
6,000+ employees
Sales Headcount
1,000+ Reps
Support Headcount
500+ Reps
Total Funding
Funding Rounds
Last Funding Date
Last Funding Amount

Salesforce Team Size

50+ people
Tech stack

Salesforce Products

  • Sales Cloud
  • Service Cloud
  • Experience Cloud
  • Einstein AI
  • Marketing Cloud
  • Custom Apps

Third Party Tools

No Tech Stack Identified
Salesforce team

Select Business Systems Leaders:

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Full Business Systems Team:

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No Team Found.

Leadership

Product Owners

Rest of Team

The origin of Zillow was as a Media company. In the early days, revenue was primarily generated from selling advertising on its website, a search engine for Real Estate listings.

Today, Zillow is a true Real Estate marketplace facilitating end-to-end process of buying and selling of residential real estate properties.

It's these kinds of scenarios where Salesforce can serve as a foundational piece of infrastructure well beyond just functioning as a CRM. At Zillow, Salesforce powers a total of 15 Divisions, each with unique use cases, including:

  • Zillow Offers: the first point of contact with a Real Estate broker for individuals interested in selling their home to Zillow.
  • Zillow Agent: after initiating the sale of their home (to Zillow), there is a handoff to Zillow Agents, an outside broker that helps with the purchasing of their next home.
  • Zillow Closing Services & Zillow Home Loans: both services / financial products offered to ease in the home buying process as part of the interconnected experience.


Throughout this business transformation, the Salesforce Operations has matured immensely, from a team of ~10 in 2016 to an org of 50 today:

  • 5 Leaders
  • 1 Salesforce Architect
  • 10 Product Owners
  • 1 Salesforce Business Analyst
  • 25+ Salesforce Engineers
  • 12 Salesforce Administrators
revenue operations team

Full Rev Ops Team:

Subscribe to our Newsletter for breakdowns and insights on the entire Salesforce team at hundreds of orgs.
Delivered bi-weekly.

Select Revenue Operations Leaders:

No Team Found.
No Team Found.
team analysis
💡 FoundHQ Insights:
Our biggest takeaways after analyzing the structure and full team composition.

The Importance of Zillow's Salesforce Product Manager Layer

A Salesforce Product Manager is one of the most commonly overlooked internal hires despite being a critical ingredient to any high-performing team. Zillow has 10.

Read More

Evolution of Zillow's Salesforce Team Structure (2016-Present)

Since 2016, the Salesforce team at Zillow has grown 5x 🤯. Today, it's a 50-person Salesforce team powering a two-sided marketplace and Real Estate Brokerage.

Read More
open positions
No items found.
Zillow
Industry

Real Estate

Total headcount

6,000+ employees

Sales Headcount

1,000+ Reps

Support headcount

500+ Reps

Salesforce Team

50+ people

Company Overview

The origin of Zillow was as a Media company. In the early days, revenue was primarily generated from selling advertising on its website, a search engine for Real Estate listings.

Today, Zillow is a true Real Estate marketplace facilitating end-to-end process of buying and selling of residential real estate properties.

It's these kinds of scenarios where Salesforce can serve as a foundational piece of infrastructure well beyond just functioning as a CRM. At Zillow, Salesforce powers a total of 15 Divisions, each with unique use cases, including:

  • Zillow Offers: the first point of contact with a Real Estate broker for individuals interested in selling their home to Zillow.
  • Zillow Agent: after initiating the sale of their home (to Zillow), there is a handoff to Zillow Agents, an outside broker that helps with the purchasing of their next home.
  • Zillow Closing Services & Zillow Home Loans: both services / financial products offered to ease in the home buying process as part of the interconnected experience.


Throughout this business transformation, the Salesforce Operations has matured immensely, from a team of ~10 in 2016 to an org of 50 today:

  • 5 Leaders
  • 1 Salesforce Architect
  • 10 Product Owners
  • 1 Salesforce Business Analyst
  • 25+ Salesforce Engineers
  • 12 Salesforce Administrators

Open Roles

No items found.
Total funding

# Funding Rounds

Last funding amount

Last funding date

Additional Insights
Salesforce Products
Sales Cloud
Service Cloud
Experience Cloud
Einstein AI
Marketing Cloud
Custom Apps
3rd Party Tools
No items found.

The Importance of Zillow's Salesforce Product Manager Layer

A Salesforce Product Manager is one of the most commonly overlooked internal hires despite being a critical ingredient to any high-performing team. Zillow has 10.

Read More

Evolution of Zillow's Salesforce Team Structure (2016-Present)

Since 2016, the Salesforce team at Zillow has grown 5x 🤯. Today, it's a 50-person Salesforce team powering a two-sided marketplace and Real Estate Brokerage.

Read More
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Business Systems Leadership
Salesforce Administrators
Salesforce Developers
Salesforce Architects
Business Analysts / Product Managers
Revenue Operations Team