Yelp

Yelp support 3,000 users with 5 Salesforce Admins.

And 1 Admin per 600 users should be chaos!

(It’s not here.)

But it all comes down to having the optimal org design across both Salesforce & Rev Ops.

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KEY TO A HIGH-IMPACT SALESFORCE TEAM

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Separate these 2 functions:

 1. Strategy / Project Delivery

 2. Tactical / Day-to-Day

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How Yelp Does It:

 * A core Salesforce team of 30

 * A supporting cast of 18 Revenue Operations Specialist.

   50% of these Rev Ops Specialists are ex-Sales people at Yelp

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These Rev Ops Specialists are the day-to-day Salesforce liaison for users.

They exist to focus on the end user experience, while responding to ad hoc requests from the business.

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CORE SALESFORCE TEAM:

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 * Director of Business Technology

 * Salesforce Engineering Manager

 * (2) Salesforce Architects

 * (13) Business Systems Analysts (!)

 * (3) CRM Product Owners

 * (5) Salesforce Administrators

 * (3) Salesforce Engineers

With a whopping 20 million accounts in Salesforce, Yelp faces the challenge of managing a high volume, churn-and-burn sales environment.

Some of the historical Sales metrics are mind-blowing:

• 3,000 new accounts added daily
• Over 250,000 tasks processed daily
• More than 1 million opportunities generated monthly.
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Despite potential data quality challenges and tech debt, Yelp remarkably handles this with just 5 Salesforce Administrators.

Key Takeaways:

1. Proactive Roadmap Planning: With 16 Business Analysts on board, Yelp's Salesforce team can proactively plan roadmaps and maintain a tight partnership with stakeholders.
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2. Architects and Product Owners: With room to breathe, Salesforce Architects and Product Owners at Yelp can focus on identifying problems and designing innovative solutions.
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3. Efficiency in Chaos: Managing 600 users per Salesforce Admin might seem chaotic, but Yelp turns it into a well-orchestrated symphony by creating a tight partnership with Rev Ops.
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In conclusion, Yelp's Salesforce team structure is a fascinating study in balancing efficiency, strategy, and day-to-day operations.
The synergy between core Salesforce professionals and Revenue Operations Specialists showcases a model that not only supports the business but also empowers the Salesforce team to innovate and lead with strategic initiatives.