Amplitude

Salesforce team structure
Rev ops team structure
background
Company Overview
Industry
SaaS
Total Headcount
784+ employees
Sales Headcount
175+ Reps
Support Headcount
~50 Reps
Total Funding
$311,500,000
Funding Rounds
13
Last Funding Date
June 09 2021
Last Funding Amount
$150,000,000

Salesforce Team Size

13 people
Tech stack

Salesforce Products

  • Sales Cloud
  • CPQ Cloud

Third Party Tools

  • Gainsight
  • Netsuite
Salesforce team

Select Business Systems Leaders:

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Full Business Systems Team:

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No Team Found.

Takeaways

At Amplitude, Business Systems are centralized under the Corporate Engineering team, led by the Chief Digital & Information Officer.

A distinct layer exists at every level to provide the necessary vision, architecture, implementation, and support.|

Application Leaders

  • Head of GTM Process & Applications†
  • Director, Enterprise Technology
  • Sr. Director, GTM Systems
  • Sr. Manager, Business Systems
  • Manager, Business Systems (Integration)

† Often, this is the function missing from centralized teams that creates tension between Rev Ops & Business Systems.
The ability to bridge the gap between stakeholder needs and the central GTM Systems vision is absolutely essential.

Architects†

  • NetSuite Solution Architect
  • Salesforce Architect
  • Principal Architect, Business Systems

† When you reach a high degree of complexity, the Business Systems team cannot be comprised entirely of Generalists.
You need to identify the critical lanes that call for consistent, ongoing investment and product strategy - then staff them accordingly.

Business Analysts & Product Owners

  • Salesforce Systems Analyst
  • Sr. Business Analyst, CPQ
  • Admin / Business Analyst, (Gainsight, SFDC)

Engineers

  • (3) Salesforce Developers
  • Sr. Customer Success Systems Engineer

Conclusion

  • Amplitude has invested heavily in dedicated Business Systems headcount, particularly given the size of their Go-to-Market org.
  • This is what Rev Ops Leaders everywhere want to see from from their Leadership.
  • Ironically, it's this very investment that means Rev Ops should no longer own GTM Systems -because the Internal Tools team has outgrown just GTM Systems.
revenue operations team

Full Rev Ops Team:

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Delivered bi-weekly.

Select Revenue Operations Leaders:

No Team Found.
No Team Found.
team analysis
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Amplitude
Industry

SaaS

Total headcount

784+ employees

Sales Headcount

175+ Reps

Support headcount

~50 Reps

Salesforce Team

13 people

Company Overview

Takeaways

At Amplitude, Business Systems are centralized under the Corporate Engineering team, led by the Chief Digital & Information Officer.

A distinct layer exists at every level to provide the necessary vision, architecture, implementation, and support.|

Application Leaders

  • Head of GTM Process & Applications†
  • Director, Enterprise Technology
  • Sr. Director, GTM Systems
  • Sr. Manager, Business Systems
  • Manager, Business Systems (Integration)

† Often, this is the function missing from centralized teams that creates tension between Rev Ops & Business Systems.
The ability to bridge the gap between stakeholder needs and the central GTM Systems vision is absolutely essential.

Architects†

  • NetSuite Solution Architect
  • Salesforce Architect
  • Principal Architect, Business Systems

† When you reach a high degree of complexity, the Business Systems team cannot be comprised entirely of Generalists.
You need to identify the critical lanes that call for consistent, ongoing investment and product strategy - then staff them accordingly.

Business Analysts & Product Owners

  • Salesforce Systems Analyst
  • Sr. Business Analyst, CPQ
  • Admin / Business Analyst, (Gainsight, SFDC)

Engineers

  • (3) Salesforce Developers
  • Sr. Customer Success Systems Engineer

Conclusion

  • Amplitude has invested heavily in dedicated Business Systems headcount, particularly given the size of their Go-to-Market org.
  • This is what Rev Ops Leaders everywhere want to see from from their Leadership.
  • Ironically, it's this very investment that means Rev Ops should no longer own GTM Systems -because the Internal Tools team has outgrown just GTM Systems.

Open Roles

No items found.
Total funding

$311,500,000

# Funding Rounds

13

Last funding amount

$150,000,000

Last funding date

June 09 2021

Additional Insights
Salesforce Products
Sales Cloud
CPQ Cloud
3rd Party Tools
Gainsight
Netsuite
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