Amplitude

TAKEAWAYS

​

At Amplitude, Business Systems are centralized under the Corporate Engineering team, led by the Chief Digital & Information Officer.

A distinct layer exists at every level to provide the necessary vision, architecture, implementation, and support.|

‍

​

APPLICATION LEADERS

​

 * Head of GTM Process & Applications†

 * Director, Enterprise Technology

 * Sr. Director, GTM Systems

 * Sr. Manager, Business Systems

 * Manager, Business Systems (Integration)

​

† Often, this is the function missing from centralized teams that creates tension between Rev Ops & Business Systems.

The ability to bridge the gap between stakeholder needs and the central GTM Systems vision is absolutely essential.

‍

​

ARCHITECTS†

​

 * NetSuite Solution Architect

 * Salesforce Architect

 * Principal Architect, Business Systems

​

† When you reach a high degree of complexity, the Business Systems team cannot be comprised entirely of Generalists.

You need to identify the critical lanes that call for consistent, ongoing investment and product strategy - then staff them accordingly.

‍

​

BUSINESS ANALYSTS & PRODUCT OWNERS

​

 * Salesforce Systems Analyst

 * Sr. Business Analyst, CPQ

 * Admin / Business Analyst, (Gainsight, SFDC)

   ‍

​

ENGINEERS

​

 * (3) Salesforce Developers

 * Sr. Customer Success Systems Engineer

​

‍

​

​

CONCLUSION

​

 * Amplitude has invested heavily in dedicated Business Systems headcount, particularly given the size of their Go-to-Market org.

 * This is what Rev Ops Leaders everywhere want to see from from their Leadership.

 * Ironically, it's this very investment that means Rev Ops should no longer own GTM Systems -because the Internal Tools team has outgrown just GTM Systems.