Top 9 Salesforce Pardot Partners

Top 9 Salesforce Pardot Partners

Looking for the TLDR version? Here are the Partners we'll be highlighting.

The Partners
Name
HQ location
Certified consultants
FoundHQ
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New York, NY
3,500+
Cloudtegic
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Des Moines, IA
10
Invado
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Austin, TX
7
Cloud Analogy
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Seattle, WA
476
Forcery
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New York, NY
25
Rotive
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Scottsdale, AZ
Sercante
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Atlanta, GA
84
Showerthinking
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Madrid, Spain
30
SP Tech
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Atlanta, GA
25

Pardot is a unique tool in the realm of marketing automation for several reasons. As a product owned by Salesforce, it seamlessly integrates with the Salesforce CRM platform, providing a unified view of marketing and sales activities. Pardot's focus on B2B marketing sets it apart, offering specialized features like lead scoring, account-based marketing, and advanced lead nurturing workflows that cater specifically to the needs of B2B organizations.


However, as with any Salesforce product, the best way to see a return in your investment is to customize it to your business needs and processes. In order to do that, you most likely need to engage with a Partner (or support your in-house team with contractors).

This guide enlists the best Pardot Partners, and below we give a few tips to understand how to choose one. If you need help vetting a partner further, schedule a free consultation here.

Experian logo.

Certified Experts

3,500+
Consultants

FoundHQ

Quick Stats

FoundHQ provides access to the single largest network of Salesforce Experts in the world. This unique positioning allows FoundHQ to serve Startups, Mid Market, and Enterprise orgs with a wide range of Salesforce Services. Our model supports Customers looking to identify project-based Salesforce Contractors that function as embedded members of their team.

Plus, getting started with FoundHQ is easy:

  1. You tell FoundHQ about your project needs.
  2. Within 24 hours, we match you with 2-3 Consultants specifically identified for your project.
  3. You choose the Consultant(s) to interview.
  4. Kickoff the project — and FoundHQ will support you every step of the way.

To learn more about if FoundHQ is the right fit for your project, click on the pop-up box on the lower right corner or schedule a call with us here.

AppExchange Logo
Verified projects
G2 logo.
AppExchange rating
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Experian logo.

Certified Experts

10
Consultants

Cloudtegic

Founded by three leaders in the Marketing Operations field who were committed to creating a new approach to revenue optimization, Cloudtegic offers different types of implementation (and support) packages as well as a fractional marketing service.

AppExchange Logo
Verified projects
21
G2 logo.
AppExchange rating
4.91
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Experian logo.

Certified Experts

7
Consultants

Invado

Created by the former CMO of Manticore (an early leader in the Marketing Automation space), Invado is a Salesforce Partner specialized 100% in Pardot. Invado's main industry is the Higher Education space, where they've worked with companies like University of Florida and The George Washington University.

AppExchange Logo
Verified projects
60
G2 logo.
AppExchange rating
4.85
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Experian logo.

Certified Experts

476
Consultants

Cloud Analogy

Cloud Analogy is on the bigger side of the Salesforce Partners spectrum. With over 400+ certified experts and close to 10 years of experience, Cloud Analogy serves the complete set of Salesforce products. While not specializing solely in Pardot, this Gold Partner can certainly handle all type of Pardot projects.

AppExchange Logo
Verified projects
37
G2 logo.
AppExchange rating
4.98
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Experian logo.

Certified Experts

25
Consultants

Forcery

Created by Tigh Loughhead, a Trailblazer Community Group Leader for Pardot, Forcery is a small but mighty Pardot Parner. Forcery combines a decade of MarTech thought leadership and CRM automation experience. Forcery prides itself in providing strategic guidance on how to leverage Salesforce Pardot advanced features like B2BMA, Connected Campaigns, Engagement Studio, Lead Scoring and Grading and Pardot Einstein.

AppExchange Logo
Verified projects
9
G2 logo.
AppExchange rating
4.94
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Experian logo.

Certified Experts

Consultants

Rotive

Rotive is composed of 2b2 Marketers and Sales Professionals foremly of Pardot and Salesforce. They work primarily with small business and have an academy (Rotive Academy) where they offer courses and tutorials on all things Pardot.

AppExchange Logo
Verified projects
200+
G2 logo.
AppExchange rating
4.99
Resize icon.
Experian logo.

Certified Experts

84
Consultants

Sercante

Sercante is 100% focused on helping Marketing and Sales teams, and specialize in Pardot implementations, account audits, Marketing analytics and more. They also have an "agency" side with creatives, designers and copywriters to support companies of all sizes take their digital marketing to the next level.

AppExchange Logo
Verified projects
989
G2 logo.
AppExchange rating
4.83
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Experian logo.

Certified Experts

30
Consultants

Showerthinking

The only European partner to have made the list, Showerthinking are experts in implementing Inbound Marketing strategies on Pardot. They're a digital marketing agency and Salesforce partner with a robus team of Pardot experts: Pardot Specialist, Pardot Consultant, Sales Cloud Consultant, etc. and have worked with customers like Michelin, Adecco Group and Starbucks.

AppExchange Logo
Verified projects
8
G2 logo.
AppExchange rating
5.0
Resize icon.
Experian logo.

Certified Experts

25
Consultants

SP Tech

SP Tech was founded in Atlanta in 2015 and quickly gained a Top Salesforce success partner status. With operations across the US and India, SP Tech's biggest customers come from Healthcare, Insurance, Mortgage, Real-Estate, & Financial Services.

AppExchange Logo
Verified projects
55
G2 logo.
AppExchange rating
4.99
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Find the right Salesforce Partner

Not sure where to start? Book a Call with FoundHQ or List a Project 👉

Why Engage With a Pardot Partner?

Tapping into Pardot expertise, be it with a recognized Partner or through independent Pardot experts, is the best way to ensure a smooth implementation and the right approach to reach your business goals.

The key features of Pardot that the right Partner will enable to use are:

Lead Scoring

Pardot offers advanced lead scoring capabilities to prioritize and identify the most engaged and qualified leads. Without a Pardot partner's guidance, you may struggle to develop an effective lead scoring model, resulting in inaccurate lead prioritization and missed opportunities to focus on high-value prospects.

Automation Workflows

Pardot's automation features allow you to streamline marketing tasks, nurture leads, and deliver personalized content at scale. Without a Pardot partner, you may not fully leverage the potential of automation workflows, resulting in manual and time-consuming processes, inconsistent messaging, and missed opportunities for targeted engagement.

Dynamic Content

Pardot enables the creation of dynamic content that adapts to each prospect's interests and behaviors. Without a Pardot partner's expertise, you may struggle to set up dynamic content correctly, missing the opportunity to deliver personalized experiences and engage prospects with relevant messaging.

Email Marketing

Pardot includes robust email marketing capabilities such as email templates, drip campaigns, and A/B testing. Without a Pardot partner, you may face challenges in creating effective email templates, setting up drip campaigns with appropriate timing and content, and analyzing campaign performance to optimize email marketing efforts.

Landing Pages and Forms

Pardot allows you to create customized landing pages and forms to capture leads and gather prospect data. Without a Pardot partner, you may not fully utilize the capabilities of building optimized landing pages, implementing progressive profiling, and integrating forms with Pardot to capture valuable lead information.

Reporting and Analytics

Pardot provides extensive reporting and analytics features to measure campaign performance, track conversions, and assess ROI. Without a Pardot partner, you may struggle to configure accurate tracking mechanisms, interpret data effectively, and derive actionable insights to optimize your marketing efforts.

Integrations

Pardot's integration with CRM systems, such as Salesforce, enables seamless data synchronization and unified customer insights. Without a Pardot partner, you may encounter challenges in setting up and maintaining the integration, resulting in incomplete or inconsistent data, missed lead tracking, and hindered marketing and sales alignment.

Hiring Salesforce Pardot Consultants

FoundHQ has a network of over 3,000 Salesforce Consultants who are ready to jump and make an impact on your Salesforce projects. Hiring pre-vetted Salesforce Pardot Consultants has never been easier.

How it works:

  1. You share your requirements.
  2. We use them to match you to 1-3 Salesforce for Nonprofit Consultants.
  3. You interview them, and decide who you like best.

FoundHQ handles the heavy lifting:

  • All Freelancers are subcontractors of FoundHQ
  • We handle all on-boarding, timesheets, payroll, and compliance
  • Pay a flat hourly rate for all approved hours, invoiced at the end of each month

To learn more, tap the bubble button on the right or schedule a call here.

FAQs

  • How to choose the right Salesforce Partner?
    Check out this step-by-step guide to choosing a Salesforce Partner.
  • Do I need a Salesforce Partner or an Independent Consultant?
    It depends on the type of project, budget and goals. This guide should be helpful to decide.
  • How much do Salesforce Partners cost?
    Engaging with a Salesforce Partner will take a bite out of your budget. Most Partners charge minimum fees and have somewhat rigid SOWs. When you get a quote, you can compare the hourly rate of a Partner with the hourly rate of a Consultant.
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