This is what companies typically think of when they hear the term 'Salesforce Consulting Partner.' We define this category as professional services organizations focused on helping companies implement new instances of the Salesforce platform.

This could include a company that doesn't use Salesforce at all and is introducing the platform to their organization for the first time, often migrating away from tools like Hubspot, Microsoft Dynamics, or Zendesk.
It can also include companies that are using Salesforce in one area of their business and need to implement a new Cloud within another area of the business - for example, perhaps you are already using Sales Cloud as a CRM and want to implement Service Cloud functionality for Customer Support teams.
An Implementation Partner will assign an entire Salesforce Delivery team to the project and this team will manage the end-to-end requirements gathering, discovery, strategy & architecture, and implementation of the tool with individual Consultants serving as Salesforce Admins, Salesforce Developers, and Salesforce Architects.

A key characteristic of Implementation Partners is that they are working on fixed-scope projects, meaning they come in with very clearly defined tasks, they accomplish these tasks, and they leave.

The second category is a set of Salesforce Consulting Partners that specialize in helping companies maximize the value of their existing Salesforce instance.
In these scenarios, they are typically working with companies that already have Salesforce implemented but it's not delivering as much value to the business as desired. Unlike an Implementation Partner, these companies are working with an existing Salesforce foundation and trying to identify new functionality to build, issues or bugs in the current code, and integrations that aren't functioning properly.

The pricing model these Partners work under is most often a monthly retainer. At the start of the engagement, a monthly fee is agreed to in exchange for a set numbers of hours that Partner will allocate to the project.
The expectation is for this to be an ongoing partnership.

A company will want to bring on Optimization Partners if they aren't sure what type of projects they should be thinking about for Salesforce. This is a platform designed to scale as your business evolves, so if you aren't constantly making changes to the tool then you will run into issues.

The last category is a Consulting Partner that simply helps to support and maintain a company's Salesforce instance. Managed Services is the process of hiring a Salesforce team to handle the day-to-day support of the application.

While small projects will come up throughout the course of the engagement, this option is viewed as an alternative to hiring a full-time, internal Salesforce team. The term 'managed services' is interchangeable with 'staff augmentation' and can be viewed as a cost-cutting measure, especially if you don't need a team of dedicated Salesforce Administrators.

Alternatively, some companies will employ a team of Salesforce Admins and Developers in-house, who focus on the optimization and complex project work detailed above, but they will engage a managed services provider to handle the day-to-day user support. This ongoing work can consume a lot of hours and distract the internal team from moving the Salesforce roadmap forward, so it's helpful to offload it to an external vendor.

FoundHQ focuses heavily on Managed Services by matching companies with a network of 1,000+ Salesforce Consultants available for part-time project work.

Check out the Top 8 Salesforce Managed Services Providers! (Update in April, 2022)