Our Blog.

GTM Hiring Insights, you'll actually want to read.

Subscribe

Book an Intro

All

Best Practices

News

Rev Ops

Hot Takes 🔥

Best Practices

Why CPQ Needs Ongoing Investment

Why the Founder of SteelBrick emphasizes the importance of ongoing attention paid to CPQ.

Best Practices

Dev Ops: The Missing Piece of Salesforce Teams

How is Dev Ops so sorely lacking on internal Salesforce teams? The Founder of SteelBrick explains.

Best Practices

The #1 Cause of Failed CPQ Projects

Max Rudman, Prodly CEO and Founder of SteelBrick, sharess the reasons why CPQ projects fail.

Best Practices

The Good, The Bad, And The Ugly of Salesforce CPQ

In this interview, the Founder of SteelBrick discusses all-things-CPQ and why so many companies struggle.

Hot Takes

Business Systems need to be Centralized

A Salesforce team works best within a centralized Business Systems org with Internal Tools teams

Best Practices

Dialpad vs Talkdesk: A Look At Their GTM Systems Teams

These two similar companies differ greatly in how they structure their Salesforce teams.

Best Practices

GTM Systems vs Revenue Operations Headcount: The Right Ratios

See the GTM Systems to Rev Ops headcount ratio in SaaS companies like Gong, Seismic, and Salesloft

Rev Ops

Prediction: The #1 Universal Rev Ops Challenge Ahead

AI Pushing SaaS to Usage-Based Pricing is the #1 Rev Ops Challenge if 2025

News

Salesforce Acquires Troops | But Why?

Salesforce to acquire Troops, a Slack chatbot for pulling reports and pushing data into Salesforce.

News

Salesforce AI Investments in 2023

A list of Salesforce latest AI investments, including its latest funding of Hugging Face.

News

Salesforce Announces Layoffs in Oct 2022

Salesforce to lay off around 90 recruitment contractors as of October 2022

News

Salesforce Attempts Informatica Acquisition, Invests in 3 AI Startups, and More.

With AI adoption booming, Salesforce faces gaps, sparking an Informatica acquisition attempts.

Best Practices

Salesforce CPQ: The Toughest Salesforce Implementation

Salesforce CPQ: key challenges, deployment tips, and how to maximize ROI from this powerful tool.

News

Salesforce lays off 7,000+ employees in January 2023

Over the past 9 months, Salesforce has had 3 rounds of layoffs, including a 10% cut in January 2023.

News

Salesforce Partners and ISVs Hiring Account Executives

Salesforce ended its fiscal year on Jan 31, 2023, with layoffs, but hiring remains strong.

News

Salesforce Partners with Walmart

A Salesforce-Walmart partnership could reshape the AppExchange, set a new path for Salesforce’s future.

News

Salesforce Slows Hiring | May 2022

After adding 20,000 employees, Salesforce plans to slow hiring in May 2022, joining other Big Tech firms.

Hot Takes

Salesforce Teams are Becoming Product Orgs

Transform your Salesforce team from BSA-driven to a true Product organization. Here’s how to do it.

Best Practices

Snowflake's Approach to Sales and GTM Investment

ompare Snowflake's strategy to peers and see the value it brings across the organization.

Best Practices

The Financial Benefits Of Centralizing Your Salesforce Team

Check out the financial benefits of centralizing your Salesforce team and away from siloed operations.

Hot Takes

The future of Salesforce is Industry Specific

CRM for X' is the new norm: Veeva in Pharma, nCino in Banking, AgentSync in Insurance, Litify for Legal.

Best Practices

The Power of Data Analytics

Unlock RevOps potential with data analytics to optimize revenue, enhance customer experiences, and grow.

Hot Takes

What And Who Is A "Head of Digital Transformation"?

What does a Head of Transformation do and which companies should add that role to their arsenal.

Rev Ops

What Happens When You Don't Listen To RevOps

Salesforce layoffs and Cloudflare's CEO scandal share a commonality: not listening to their RevOps teams.

Rev Ops

When Should Startups Invest in RevOps?

A look at how the latest funded SaaS startups are investing in Rev Ops.

News

Who is Alation, a recent Salesforce Ventures investment?

On Nov 2022, Salesforce Ventures joined a $123M Series E for Alation, a provider of ML-powered data base.

News

Who is WeaveGrid, a recent Salesforce Ventures investment?

On Nov '22, Salesforce Ventures joined a $35M Series B for WeaveGrid,

Hot Takes

Why Salesforce is Better Than Hubspot

Salesforce vs Hubspot has been a big debate in recent years. Here's why it's better off with Salesforce.

Best Practices

Why You Need Salesforce Business Analysts

Learn why every Salesforce team needs a Business Analyst and the risks of improper resourcing.

Best Practices

Companies building Offshore Salesforce Engineering Teams

See the size of offshore Salesforce teams at Workday, PayPal, Twilio, Snowflake, Amazon, and more.

Rev Ops

How ServiceNow Earnings Unveil The Power of RevOps

Explore how ServiceNow structured its RevOps team to drive growth and success

News

Salesforce Accelerates Hiring in India with plans to increase headcount 33%

Salesforce India aims to innovate in BFSI, manufacturing, and services, expanding its headcount to 10,000

News

Salesforce Ventures Investment Activity (Q3'22)

Learn about the 8 Salesforce Ventures investments made in August and September 2022.

Hot Takes

Salesloft Didn't Really Acquire Drift, They Merged

See how PE giants like Vista and Thoma Bravo reshape SaaS with strategic mergers like Salesloft and Drift

Best Practices

Showing the Value of Salesforce

Show executives how investing in Salesforce can streamline GTM tech and reduce Deal Desk headcount.

Best Practices

The Salesforce Team at Ticketmaster

This breakdown gives you an inside look at how Ticketmaster has structured its Salesforce resources.

Best Practices

What is Gong and Revenue Intelligence?

Learn about Gong, its benefits and how it works with Salesforce.

Rev Ops

Why COOs Should Come From RevOps

How orgs like Workato and LeanData elevate RevOps leaders to COOs, shaping the future of SaaS leadership.

Rev Ops

Why RevOps Shouldn't Own Salesforce

In our opinion, the answer to that question is a definitive no. Here's why.

News

Bret Taylor steps down as co-CEO of Salesforce

Bret Taylor steps down as Salesforce co-CEO after just 12 months in a surprising move

News

Ford and Salesforce Partnered on an Industry Specific CRM

In 2021, Ford and Salesforce partnered to launch VIIZR, an industry-specific CRM for trades businesses.

Best Practices

How ClickUp Built The Foundations For Its 18-People Salesforce Team

Getting the budget to add Salesforce resources is tough. Follow these steps to get executive buy in.

News

Latest on Salesforce Investments in AI Startups

Learn how Salesforce is building AI partnerships to stay competitive with Microsoft.

News

Salesforce Invests in Airspeed's Seed Round

Why Salesforce invested in Airspeed

News

Salesforce moves into HCM market with Work.com re-launch

Salesforce entering the HCM and ERP market could open new opportunities in its competition vs Microsoft.

News

Salesforce Q4 Earnings (March 2023)

Salesforce's Q4 earnings in March 1, 2023, show 14% YOY revenue growth and 18% profit increase.

Hot Takes

The Salesforce Partner Ecosystem Is Outdated

Salesforce Partners often prioritize upsells over customer self-sufficiency. Learn how it works.

Hot Takes

Why Salesforce Consulting Firms Make Acquisitions

Salesforce consulting firms acquire others to expand talent, go vertical, and enter new markets.

Hot Takes

Why The New Path To CRO Is Through Rev Ops

CROs often come from Sales, but here's why and how RevOps may shift this trend.

Hot Takes

Are Salesforce Certifications Important When Hiring An Admin or Dev?

What to look at and how much value to assign to Salesforce Certifications when hiring a Admin or Dev.

Best Practices

Hidden Costs of Technical Debt in Salesforce

Salesforce technical debt is tough to manage. Discover 3 proven solutions to tackle it effectively

Best Practices

How Amtrak Leverages Salesforce To Serve 85,000 Passengers Per Day

This use case is a prime example of why Salesforce is more than a CRM, it's infrastructure.

Best Practices

How to Apply User Centered Design to Salesforce

Why Salesforce teams should focus on Use Design and how to do it

Hot Takes

Overcustomizing Salesforce is a Silent Killer

Why companies overcustomize Salesforce, and how early best practices help Admins and Developers avoid it.

Best Practices

The Do's and Don'ts of Salesforce Offshore Hiring

Most get offshore Salesforce hiring wrong. Learn the DOs and DON'Ts for building an international team.

Best Practices

Yelp's Perfect Salesforce Team Structure

1 Salesforce Admin per 600 users should mean chaos! But Yelp has the perfect team structure.

Best Practices

Cost of Hiring Consulting Salesforce Architect vs Partner

Compare costs of hiring a Salesforce Architect directly vs. through a partner, plus budget-friendly tips.

Rev Ops

Decoding Revenue Operations and GTM Strategies: Insights from 30 Mid-Market SaaS Companies

Learn how 30 mid-market SaaS teams scale Rev Ops, with trends and smart GTM strategies for success.

Hot Takes

Don't Buy Salesforce If You Aren't Prepared To Invest In Resources

Salesforce is business infrastructure. Learn how to invest post-implementation to maximize its value.

News

Salesforce AI Announcements from Dreamforce 2023

5 Dreamforce 2023 Announcements on Salesforce's plans for AI innovation.

Best Practices

Why Salesforce Architects Are An Essential Part Of Any Team

Why Salesforce architects are essential and why most companies go about hiring them the wrong way.

Best Practices

Why CPQ Needs Ongoing Investment

Why the Founder of SteelBrick emphasizes the importance of ongoing attention paid to CPQ.

Best Practices

Dev Ops: The Missing Piece of Salesforce Teams

How is Dev Ops so sorely lacking on internal Salesforce teams? The Founder of SteelBrick explains.

Best Practices

The #1 Cause of Failed CPQ Projects

Max Rudman, Prodly CEO and Founder of SteelBrick, sharess the reasons why CPQ projects fail.

Best Practices

The Good, The Bad, And The Ugly of Salesforce CPQ

In this interview, the Founder of SteelBrick discusses all-things-CPQ and why so many companies struggle.

Hot Takes

Business Systems need to be Centralized

A Salesforce team works best within a centralized Business Systems org with Internal Tools teams

Best Practices

Dialpad vs Talkdesk: A Look At Their GTM Systems Teams

These two similar companies differ greatly in how they structure their Salesforce teams.

Best Practices

GTM Systems vs Revenue Operations Headcount: The Right Ratios

See the GTM Systems to Rev Ops headcount ratio in SaaS companies like Gong, Seismic, and Salesloft

Rev Ops

Prediction: The #1 Universal Rev Ops Challenge Ahead

AI Pushing SaaS to Usage-Based Pricing is the #1 Rev Ops Challenge if 2025

News

Salesforce Acquires Troops | But Why?

Salesforce to acquire Troops, a Slack chatbot for pulling reports and pushing data into Salesforce.

News

Salesforce AI Investments in 2023

A list of Salesforce latest AI investments, including its latest funding of Hugging Face.

News

Salesforce Announces Layoffs in Oct 2022

Salesforce to lay off around 90 recruitment contractors as of October 2022

News

Salesforce Attempts Informatica Acquisition, Invests in 3 AI Startups, and More.

With AI adoption booming, Salesforce faces gaps, sparking an Informatica acquisition attempts.

Best Practices

Salesforce CPQ: The Toughest Salesforce Implementation

Salesforce CPQ: key challenges, deployment tips, and how to maximize ROI from this powerful tool.

News

Salesforce lays off 7,000+ employees in January 2023

Over the past 9 months, Salesforce has had 3 rounds of layoffs, including a 10% cut in January 2023.

News

Salesforce Partners and ISVs Hiring Account Executives

Salesforce ended its fiscal year on Jan 31, 2023, with layoffs, but hiring remains strong.

News

Salesforce Partners with Walmart

A Salesforce-Walmart partnership could reshape the AppExchange, set a new path for Salesforce’s future.

News

Salesforce Slows Hiring | May 2022

After adding 20,000 employees, Salesforce plans to slow hiring in May 2022, joining other Big Tech firms.

Hot Takes

Salesforce Teams are Becoming Product Orgs

Transform your Salesforce team from BSA-driven to a true Product organization. Here’s how to do it.

Best Practices

Snowflake's Approach to Sales and GTM Investment

ompare Snowflake's strategy to peers and see the value it brings across the organization.

Best Practices

The Financial Benefits Of Centralizing Your Salesforce Team

Check out the financial benefits of centralizing your Salesforce team and away from siloed operations.

Hot Takes

The future of Salesforce is Industry Specific

CRM for X' is the new norm: Veeva in Pharma, nCino in Banking, AgentSync in Insurance, Litify for Legal.

Best Practices

The Power of Data Analytics

Unlock RevOps potential with data analytics to optimize revenue, enhance customer experiences, and grow.

Hot Takes

What And Who Is A "Head of Digital Transformation"?

What does a Head of Transformation do and which companies should add that role to their arsenal.

Rev Ops

What Happens When You Don't Listen To RevOps

Salesforce layoffs and Cloudflare's CEO scandal share a commonality: not listening to their RevOps teams.

Rev Ops

When Should Startups Invest in RevOps?

A look at how the latest funded SaaS startups are investing in Rev Ops.

News

Who is Alation, a recent Salesforce Ventures investment?

On Nov 2022, Salesforce Ventures joined a $123M Series E for Alation, a provider of ML-powered data base.

News

Who is WeaveGrid, a recent Salesforce Ventures investment?

On Nov '22, Salesforce Ventures joined a $35M Series B for WeaveGrid,

Hot Takes

Why Salesforce is Better Than Hubspot

Salesforce vs Hubspot has been a big debate in recent years. Here's why it's better off with Salesforce.

Best Practices

Why You Need Salesforce Business Analysts

Learn why every Salesforce team needs a Business Analyst and the risks of improper resourcing.

Best Practices

Companies building Offshore Salesforce Engineering Teams

See the size of offshore Salesforce teams at Workday, PayPal, Twilio, Snowflake, Amazon, and more.

Rev Ops

How ServiceNow Earnings Unveil The Power of RevOps

Explore how ServiceNow structured its RevOps team to drive growth and success

News

Salesforce Accelerates Hiring in India with plans to increase headcount 33%

Salesforce India aims to innovate in BFSI, manufacturing, and services, expanding its headcount to 10,000

News

Salesforce Ventures Investment Activity (Q3'22)

Learn about the 8 Salesforce Ventures investments made in August and September 2022.

Hot Takes

Salesloft Didn't Really Acquire Drift, They Merged

See how PE giants like Vista and Thoma Bravo reshape SaaS with strategic mergers like Salesloft and Drift

Best Practices

Showing the Value of Salesforce

Show executives how investing in Salesforce can streamline GTM tech and reduce Deal Desk headcount.

Best Practices

The Salesforce Team at Ticketmaster

This breakdown gives you an inside look at how Ticketmaster has structured its Salesforce resources.

Best Practices

What is Gong and Revenue Intelligence?

Learn about Gong, its benefits and how it works with Salesforce.

Rev Ops

Why COOs Should Come From RevOps

How orgs like Workato and LeanData elevate RevOps leaders to COOs, shaping the future of SaaS leadership.

Rev Ops

Why RevOps Shouldn't Own Salesforce

In our opinion, the answer to that question is a definitive no. Here's why.

News

Bret Taylor steps down as co-CEO of Salesforce

Bret Taylor steps down as Salesforce co-CEO after just 12 months in a surprising move

News

Ford and Salesforce Partnered on an Industry Specific CRM

In 2021, Ford and Salesforce partnered to launch VIIZR, an industry-specific CRM for trades businesses.

Best Practices

How ClickUp Built The Foundations For Its 18-People Salesforce Team

Getting the budget to add Salesforce resources is tough. Follow these steps to get executive buy in.

News

Latest on Salesforce Investments in AI Startups

Learn how Salesforce is building AI partnerships to stay competitive with Microsoft.

News

Salesforce Invests in Airspeed's Seed Round

Why Salesforce invested in Airspeed

News

Salesforce moves into HCM market with Work.com re-launch

Salesforce entering the HCM and ERP market could open new opportunities in its competition vs Microsoft.

News

Salesforce Q4 Earnings (March 2023)

Salesforce's Q4 earnings in March 1, 2023, show 14% YOY revenue growth and 18% profit increase.

Hot Takes

The Salesforce Partner Ecosystem Is Outdated

Salesforce Partners often prioritize upsells over customer self-sufficiency. Learn how it works.

Hot Takes

Why Salesforce Consulting Firms Make Acquisitions

Salesforce consulting firms acquire others to expand talent, go vertical, and enter new markets.

Hot Takes

Why The New Path To CRO Is Through Rev Ops

CROs often come from Sales, but here's why and how RevOps may shift this trend.

Hot Takes

Are Salesforce Certifications Important When Hiring An Admin or Dev?

What to look at and how much value to assign to Salesforce Certifications when hiring a Admin or Dev.

Best Practices

Hidden Costs of Technical Debt in Salesforce

Salesforce technical debt is tough to manage. Discover 3 proven solutions to tackle it effectively

Best Practices

How Amtrak Leverages Salesforce To Serve 85,000 Passengers Per Day

This use case is a prime example of why Salesforce is more than a CRM, it's infrastructure.

Best Practices

How to Apply User Centered Design to Salesforce

Why Salesforce teams should focus on Use Design and how to do it

Hot Takes

Overcustomizing Salesforce is a Silent Killer

Why companies overcustomize Salesforce, and how early best practices help Admins and Developers avoid it.

Best Practices

The Do's and Don'ts of Salesforce Offshore Hiring

Most get offshore Salesforce hiring wrong. Learn the DOs and DON'Ts for building an international team.

Best Practices

Yelp's Perfect Salesforce Team Structure

1 Salesforce Admin per 600 users should mean chaos! But Yelp has the perfect team structure.

Best Practices

Cost of Hiring Consulting Salesforce Architect vs Partner

Compare costs of hiring a Salesforce Architect directly vs. through a partner, plus budget-friendly tips.

Rev Ops

Decoding Revenue Operations and GTM Strategies: Insights from 30 Mid-Market SaaS Companies

Learn how 30 mid-market SaaS teams scale Rev Ops, with trends and smart GTM strategies for success.

Hot Takes

Don't Buy Salesforce If You Aren't Prepared To Invest In Resources

Salesforce is business infrastructure. Learn how to invest post-implementation to maximize its value.

News

Salesforce AI Announcements from Dreamforce 2023

5 Dreamforce 2023 Announcements on Salesforce's plans for AI innovation.

Best Practices

Why Salesforce Architects Are An Essential Part Of Any Team

Why Salesforce architects are essential and why most companies go about hiring them the wrong way.

All

Best Practices

News

Rev Ops

Hot Takes 🔥

Best Practices

Why CPQ Needs Ongoing Investment

Why the Founder of SteelBrick emphasizes the importance of ongoing attention paid to CPQ.

Best Practices

Dev Ops: The Missing Piece of Salesforce Teams

How is Dev Ops so sorely lacking on internal Salesforce teams? The Founder of SteelBrick explains.

Best Practices

The #1 Cause of Failed CPQ Projects

Max Rudman, Prodly CEO and Founder of SteelBrick, sharess the reasons why CPQ projects fail.

Best Practices

The Good, The Bad, And The Ugly of Salesforce CPQ

In this interview, the Founder of SteelBrick discusses all-things-CPQ and why so many companies struggle.

Hot Takes

Business Systems need to be Centralized

A Salesforce team works best within a centralized Business Systems org with Internal Tools teams

Best Practices

Dialpad vs Talkdesk: A Look At Their GTM Systems Teams

These two similar companies differ greatly in how they structure their Salesforce teams.

Best Practices

GTM Systems vs Revenue Operations Headcount: The Right Ratios

See the GTM Systems to Rev Ops headcount ratio in SaaS companies like Gong, Seismic, and Salesloft

Rev Ops

Prediction: The #1 Universal Rev Ops Challenge Ahead

AI Pushing SaaS to Usage-Based Pricing is the #1 Rev Ops Challenge if 2025

News

Salesforce Acquires Troops | But Why?

Salesforce to acquire Troops, a Slack chatbot for pulling reports and pushing data into Salesforce.

News

Salesforce AI Investments in 2023

A list of Salesforce latest AI investments, including its latest funding of Hugging Face.

News

Salesforce Announces Layoffs in Oct 2022

Salesforce to lay off around 90 recruitment contractors as of October 2022

News

Salesforce Attempts Informatica Acquisition, Invests in 3 AI Startups, and More.

With AI adoption booming, Salesforce faces gaps, sparking an Informatica acquisition attempts.

Best Practices

Salesforce CPQ: The Toughest Salesforce Implementation

Salesforce CPQ: key challenges, deployment tips, and how to maximize ROI from this powerful tool.

News

Salesforce lays off 7,000+ employees in January 2023

Over the past 9 months, Salesforce has had 3 rounds of layoffs, including a 10% cut in January 2023.

News

Salesforce Partners and ISVs Hiring Account Executives

Salesforce ended its fiscal year on Jan 31, 2023, with layoffs, but hiring remains strong.

News

Salesforce Partners with Walmart

A Salesforce-Walmart partnership could reshape the AppExchange, set a new path for Salesforce’s future.

News

Salesforce Slows Hiring | May 2022

After adding 20,000 employees, Salesforce plans to slow hiring in May 2022, joining other Big Tech firms.

Hot Takes

Salesforce Teams are Becoming Product Orgs

Transform your Salesforce team from BSA-driven to a true Product organization. Here’s how to do it.

Best Practices

Snowflake's Approach to Sales and GTM Investment

ompare Snowflake's strategy to peers and see the value it brings across the organization.

Best Practices

The Financial Benefits Of Centralizing Your Salesforce Team

Check out the financial benefits of centralizing your Salesforce team and away from siloed operations.

Hot Takes

The future of Salesforce is Industry Specific

CRM for X' is the new norm: Veeva in Pharma, nCino in Banking, AgentSync in Insurance, Litify for Legal.

Best Practices

The Power of Data Analytics

Unlock RevOps potential with data analytics to optimize revenue, enhance customer experiences, and grow.

Hot Takes

What And Who Is A "Head of Digital Transformation"?

What does a Head of Transformation do and which companies should add that role to their arsenal.

Rev Ops

What Happens When You Don't Listen To RevOps

Salesforce layoffs and Cloudflare's CEO scandal share a commonality: not listening to their RevOps teams.

Rev Ops

When Should Startups Invest in RevOps?

A look at how the latest funded SaaS startups are investing in Rev Ops.

News

Who is Alation, a recent Salesforce Ventures investment?

On Nov 2022, Salesforce Ventures joined a $123M Series E for Alation, a provider of ML-powered data base.

News

Who is WeaveGrid, a recent Salesforce Ventures investment?

On Nov '22, Salesforce Ventures joined a $35M Series B for WeaveGrid,

Hot Takes

Why Salesforce is Better Than Hubspot

Salesforce vs Hubspot has been a big debate in recent years. Here's why it's better off with Salesforce.

Best Practices

Why You Need Salesforce Business Analysts

Learn why every Salesforce team needs a Business Analyst and the risks of improper resourcing.

Best Practices

Companies building Offshore Salesforce Engineering Teams

See the size of offshore Salesforce teams at Workday, PayPal, Twilio, Snowflake, Amazon, and more.

Rev Ops

How ServiceNow Earnings Unveil The Power of RevOps

Explore how ServiceNow structured its RevOps team to drive growth and success

News

Salesforce Accelerates Hiring in India with plans to increase headcount 33%

Salesforce India aims to innovate in BFSI, manufacturing, and services, expanding its headcount to 10,000