Benefits of Integrating ZoomInfo and Salesforce
Here are some of the things you can do by integrating ZoomInfo and Salesforce:
Access Both Platforms from Either Tool
ZoomInfo is designed to work smoothly with Salesforce, so there’s no need to waste time toggling between two platforms. Some of the data and functionality you’ll have access to within Salesforce includes the following:
- Company and employee details, org charts, lookalike companies, and all the market-ready contact data and intelligence held in ZoomInfo’s cloud.
- Capability to find discrepancies between SFDC and ZI records in real-time.
- Capability to save targeted accounts and contact lists and then prioritize sales and marketing activities based on your ideal customer profile.
- Filter results on 200+ data points such as company, employee count, and geographic and technographic information.
With ZoomInfo, you can retrieve essential CRM data and transfer it to your Salesforce records.
Feed Salesforce with the Freshest ZoomInfo Data
ZoomInfo ensures your database is consistently market-ready by verifying and adding key data to your contact records. Its accurate information helps maintain a healthy Salesforce ecosystem.
You’ll receive real-time details about your customers, prospects, and industry trends to support your activities in driving sales and customer loyalty. Additionally, you’ll get access to geographic location, demographics, and social media presence reports.
Reduces Limitations in Research, Outreach, and Admin Activities
A Salesforce and ZoomInfo integration lets you enhance data quality whenever a record is created in Salesforce. Since ZoomInfo’s data is always the latest, all your Salesforce records are kept refined. The two-way sync ensures changes in either system are updated accordingly in real-time to prevent hindrances in research, outreach, and admin activities.
Furthermore, as you work in ZoomInfo, Salesforce synchronizes contact, account, or lead data that can be used as filters to support research and marketing activities, like developing targeted lists.
Gain a Competitive Edge with Streamlined Leads
A ZoomInfo and Salesforce integration will help your sales and marketing teams discover dormant prospect accounts within your target market. Finding the people you should be reaching out to quicker, like the decision-makers, will be easier.
You’ll gain a competitive edge as your business benefits from access to top-notch leads at the beginning of their purchase journey. This platform duo can help your teams understand the lead’s preferences and other important factors to acquire and retain customers.