How to integrate Salesforce and

MailChimp

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Salesforce and

MailChimp

Integration Guide

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Mailchimp for Salesforce

Sync data across platforms

This free integration will sync all of your Mailchimp subscribers into Salesforce and link them to existing contacts and leads in your CRM, creating a shared view across platforms. You can also allow Mailchimp to create new leads in Salesforce for email addresses that don’t match existing leads, giving your sales team more people to reach out to.

Give your team insight into marketing engagement

Enabling data sync will update Salesforce contacts and leads with Mailchimp campaign activity each night, so your sales team can better understand how their leads are engaging with marketing—right within their CRM.

Market to your leads more effectively

Seamlessly pass your Salesforce leads and contacts into Mailchimp so you can target them with Mailchimp’s full suite of marketing tools, including specialized email content, ads, postcards, and more. Enabling data sync will update Mailchimp with Salesforce data hourly, so you can have all of your CRM insights at your fingertips.

Resources for Mailchimp to Salesforce Integration:

Connect Mailchimp for Salesforce®

Customize Mailchimp for Salesforce®

Use the Mailchimp for Salesforce® Query Builder

Disconnect Mailchimp for Salesforce®

View Integration Guide
  • Salesforce Administrators can help setup new platforms and handle straightforward integrations or configuration work but tend to live within Salesforce and not focus cross-systems as much.
  • Salesforce Developers will build custom integrations, work with APIs, and build out more complex automations within Salesforce and across systems to maximize data flow and visibility.
  • Salesforce Architects bring a more holistic approach to platform architecture, data modeling, system integration & data management, and designing a security model across all systems.
MailChimp
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