Benefits of Integrating Calendly and Salesforce
For “easy meetings ahead,” Calendly delivers automated end-to-end meetings and events scheduling while updating your Salesforce records with accurate appointment details. This powerhouse duo frees up resources and time so growing businesses can focus on reaching revenue targets quicker.
Provides a Synchronized Data Flow
A Calendly and Salesforce integration automatically creates and updates Salesforce records with scheduled meeting information. Calendly profile links are sent to mapped Salesforce users, allowing them to share meeting details such as availability, location, and duration.
When working with Salesforce and Calendly meetings, you can:
- Create and update Salesforce objects. The integration accommodates customizable leads and events by default.
- Enhance your process of managing a large number of meetings daily.
- Observe your future Calendly events from your Salesforce records.
- Monitor rescheduled and canceled events.
- Report on Calendly sourced activities.
Advanced Scheduling
A Calendly and Salesforce combo delivers comprehensive features for optimal scheduling and ensures everyone receives timely and accurate information. Here are some Calendly advanced scheduling features:
- Arrange multiple schedules for specific needs.
- Add a preferred video conference app and other equipment to ensure your remote and in-person meetings run smoothly.
- Specify time zones and the number of time slots, and available start times.
- The option to keep events hidden from your scheduling site.
Schedule Meetings with your High-Value Leads
Time and valuable opportunities can be lost through manually qualifying, routing, and assigning leads. The Calendly Routing feature allows you to close deals faster than your competitors by instantly scheduling meetings with prospects demonstrating high intent. For example, whenever a lead or customer submits a form, Calendly will check Salesforce to see whether an owner record for them exists.
The Salesforce ‘lookup owners’ function lets you connect your Salesforce forms to event types. When triggered, Salesforce can check the database for the following record types:
- Accounts
- Contacts
- Leads
- Opportunities
Once Salesforce confirms a record exists, you can book a call with the appropriate rep in Calendly straight away.
This functionality ensures prospects and leads are not scheduled for meetings with the wrong sales rep. Your customer’s experience is enhanced through quickly and efficiently scheduling an appointment with a knowledgeable representative.
Sort Through your Leads More Efficiently
Ridesharing company Lyft offers a popular program working with small businesses that offer ridesharing as a perk. They found that a Calendly and Salesforce integration was a more efficient way to sort initial queries and qualify potential leads.
Lyft uses its Calendly page to invite new prospects to answer a few qualifying questions. The questionnaire data, including answers, is pushed to Salesforce. Then leads are invited to schedule a time most convenient for them to attend a meeting with their specialist using the Calendly link.