Salesforce is a robust platform that companies can turn into a revenue generator. It can help them streamline their operations and improve their bottom line. But, as with any tool, it's only as good as the resources you invest in it.
You shouldn't buy Salesforce if you aren't prepared to invest in resources dedicated to it. Let's explore why this is the case and what companies can do to get the most out of their Salesforce investment.
One of the most significant advantages of Salesforce is its flexibility. With the right resources, you can tailor the platform to meet your specific needs and extract more value than you did on day one. However, this requires investment.
American Express, for example, has more than 100 people in its in-house Salesforce team. This team includes engineers, architects, product managers, and engineering leaders. American Express is an outlier, and most companies don't need a Salesforce team this big, but all orgs need adequate resourcing around their Salesforce stance.
Competitors love saying that Salesforce is too complex and resource-intensive and that you should use their tools instead. That's fundamentally incorrect. Most of these competitors are small-scale tools that may accomplish a particular task or workflow well. On the other hand, Salesforce is infrastructure you can run your entire company on.
It's crucial to recognize that investing in Salesforce resources is not a drawback to the platform, nor is it a sign that other tools are better. Instead, it's a strategic investment that can help you extract more value from the platform. With the right resources, you can identify features that Salesforce may have overlooked and deploy changes independently. By staffing an internal Salesforce team, you can get even more value from the tool than you did on day one. That's the ROI you should strive for when implementing Salesforce.
So, why are companies hesitant to invest in Salesforce resources? The answer likely varies depending on the company. Companies may not fully understand the benefits of investing in resources or are wary of the upfront costs. Additionally, some companies may need more internal expertise to manage a dedicated Salesforce team.
Whatever the reason may be, investing in resources is critical to getting the most out of the tool. Doing so can drive efficiencies, reduce costs, and gain a competitive edge.
In conclusion, Salesforce is a powerful tool that can help companies improve their operations and bottom line, but to extract the most value from the platform; you must invest in dedicated resources. This investment may include hiring engineers, architects, product managers, and other experts to manage your in-house Salesforce team. This way, you can tailor the platform to meet your specific needs, identify new features, and extract more functionality from the tool.
While it may require upfront costs, the investment is worth it in the long run, and it's an essential part of any successful Salesforce strategy.