Benefits of Integrating Salesforce and Seismic
Seismic offers an AI-powered Sales Enablement, training, and coaching platform enabling Sales and Marketing teams to engage buyers and grow revenue. Since the majority of Seismic Customers are running Salesforce CRM, this is an essential integration to get right and offers a range of benefits in doing so.
Increased Sales Productivity and Effectiveness
- Sales Reps gain mobile access to Seismic content libraries through Salesforce for quicker access to approved materials
- Presentations and other collateral can be dynamically created using latest Salesforce data
- Matching relevant content with opportunities and accounts is streamlined and automated
Improved Marketing Processes
- Automated workflows push approved content from Seismic into Salesforce
- Marketing campaigns, reports, and analytics are powered by up-to-date content
- Content production timelines are reduced through content reuse
Greater Visibility into Learning and Enablement
- Dashboards provide leadership visibility into content usage trends
- Analytics trace adoption rates across learner groups
- Tracking sales readiness and ramp-up time for new hires
Enhanced Scalability and Governance
- CPQ integration centralizes quoting across sales teams for consistency
- Content workflows ensure brand standards and compliance
- Changes sync across platforms in real-time