The Best Salesforce Data Enrichment Tools And Why You Need Them
For a company, data is everything.
When a company has access to the right data, it can improve its decision making, processes, and how it interacts with customers in order to accelerate growth and increase market share.
However, not all of the information you collect or input to Salesforce is complete. Unfortunately, without accurate, up to date information, the data collected is not always as valuable and can end up causing more confusion as it muddies reports and insights generated from analytics tools. Companies have a way of completing data though. Data enrichment is the process of enhancing existing information by supplementing missing or incomplete data, often achieved by using external data sources.

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PipeLaunch
Pipelaunch is an integration tool that generates and validates email addresses in real-time.

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RingLead
RingLead, which is owned by ZoomInfo, is a data quality management SaaS application. RingLead offers a suite of duplicate removal and prevention applications for Salesforce.
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Zoominfo
Zoominfo is an sales platform that provides businesses contacts information through a subscription-based service.
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Gong
Gong captures data from customer interactions (like online calls and emails) and puts together insights based on that data.
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Clearbit
Clearbit is a platform that allows you and your team to automatically enrich leads and contacts in real time. Its focus is on enabling companies to build their business on better, more complete sales data.
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Cognism
Cognism is a leader in premium sales intelligence. It provides person and company data so you have prospects to contact and the data you need to connect with them. Cognism is on AppExchange and starts at $1,000 per company per month. It has a 5-star rating out of 5 from 24 reviews and the latest release of Cognism was on April 28th, 2022.
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Experian
Experian is a data quality management platform that allows you to optimize, profile, and manage your data. It offers a data analytical platform and customer acquisition software to help your business improve the customer experience. Pricing starts at $2,500 USD per company per year and it has a 4.5-star rating out of 5 from 20 reviews. The latest release of Experian was on September 12th, 2022.
Any Data Questions?
What is data enrichment in Salesforce?
Salesforce data enrichment simply involves taking a set of incomplete data and filling in the missing details in order to make it usable in Sales and Marketing execution or Revenue Operations decision making.
In the simplest context, it might mean taking a list of contacts that don't have e-mail addresses and quickly finding the correct contact information for your SDRs. However, there are more complex forms of adding insights to your data, so that AEs have more context when personalizing outbound messages.
While a wide range of data enrichment tools exist, there are various use cases within the organization to consider and depending on the specific datapoints needed, some tools might be better than others in terms of data set volume and accuracy.
Why do companies enrich Sales data?
Companies enrich Sales data to help their Sales and Marketing teams better understand their customers and improve the quality of customer engagement tactics intended to win new business.
Incomplete information means Sales teams don't have personalized insights at their disposal to create more compelling messaging during Sales pursuits - they are left to manually research prospects using LinkedIn Sales Navigator and other tools, which takes time away from outbound activities.
Accurate data insights equip Sales Reps with the ability to generate larger scale lead lists across a specific Customer Profile, while still executing tailored, effective outbound strategies. By having a complete picture of each individual customer before speaking with them, Sales teams can personalize each potential customer’s experience, increasing the probability of closing a deal.
Since Salesforce data enrichment is so important to your Sales team’s overall success, you should think about using a third-party tool that is built to easily integrate with Salesforce.
Integrating Salesforce With Data Enrichment Tools
Now that you have a list of the top Salesforce data enrichment tools, you are likely hoping to integrate one of them with Salesforce.
If you need assistance with the integration process or with how to use your chosen data enrichment tool to provide your sales team with the most complete data possible, FoundHQ can provide you with the Salesforce Expert you need to quickly and painlessly complete the project.
This type of work can be completed by a single individual: a Salesforce Administrator with a strong understanding of Salesforce setup, configuration and workflow automation, and the integrations needed to connect third party products from the AppExchange.
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