Salesforce CPQ is a beast to implement but with good reason. The sheer horsepower of the platform allows companies to customize and adapt technology infrastructure to the evolving Go-to-Market, pricing, and positioning strategies.
For early-stage startups, they are constantly experimenting on the pricing, renewals, and expansion front. In those situations, Salesforce CPQ can be somewhat rigid, lacking the agility to move as quickly as the business needs.
When dealing in the Enterprise, the Quote-to-Cash process has matured - and a platform is needed that can fully enable established business processes.
Splunk is a 20-year-old company but leadership realized a transformation was necessary as they kicked off a massive pivot to subscription billing.
To do achieve this pivot successfully, you need the right Technology infrastructure and a proper investment in the team behind it.
Leadership
Salesforce Admins
Salesforce Developers
In total, 16% of Splunk's 72-person Salesforce Team is dedicated to Salesforce CPQ.
While most organizations don't need to undertake the kind of transformation seen at Splunk, it speaks to the scalability and horsepower of the CPQ platform.
It's worth investing in but only if your organization is prepared to continuously invest in the resources necessary - this is not a platform you deploy with a Consulting Partner and set aside. It's an ongoing, incremental investment - a living, breathing piece of infrastructure that needs to be treated as such.
Curious to see a Full Breakdown of Splunk's Salesforce Team? Check it out!
Interested in what the Founder of SteelBrick (now Salesforce CPQ) has to say about Why CPQ Requires an Ongoing Investment? Listen to our interview with Max Rudman.
If you're considering implementing CPQ, you can schedule a call with us. We'll help you figure out if it's the right move and recommend how to staff it correctly.
In the meantime, here are some baseline mistakes to avoid when adopting CPQ: