Why CPQ Needs Ongoing Investment

CPQ is special.

But yes, it's a complex product.

If you don't invest in its maintenance, you're going pay a much higher price.

Max Rudman says you need to look at and invest in the people, the process and the technology (in that order) to make sure you're realizing the full potential of Salesforce CPQ.
Whether it's Salesforce or another CPQ solution, picking the right piece of technology - one that is flexible enough to allow you to evolve your business systems - is where the value lies.

Business changes all the time and its the processes, products and people who make all this happen. Salesforce CPQ gives you the opportunity to correctly align all of the those with the orgs changing needs to create even greater synergy as the organization scales.