How Much Should a Marketing Cloud Implementation Cost?
Questions you should ask, types of implementations you should be offered, and hidden costs you need to look out for.
Get the guideWhat are Salesforce Integration Partners?
Salesforce Integration Partners are Professional Services Firm that specialize in connecting Salesforce with the rest of your Business Systems and Internal Tools. For example, building a tight integration between Salesforce and your Marketing Systems Back Office applications / ERP, datawarehouse, and the rest of your technology stack.
This is a critical ingredient to maximizing the ROI of Salesforce, since it should be designed to serve as your single source of truth as it relates to all customer interactions and journeys.
Salesforce Integration Partners vs. Implementation Partners
Salesforce Integration Partners bring a very different skill set than Salesforce Implementation Partners.
An Implementation Partners is responsible for designing the overall Salesforce application architecture - this is essentially how the tool will function, which features are available, and specifically how it will be used by internal teams to facilitate their workflow.
In contrast, an Integration Partner focuses strictly on connecting Salesforce to the rest of your Internal Tools. While some Implementation Partners will provide this as part of their service, if you have a large environment with complex, bi-directional integrations, it's best to find an Integration Partner specialized in working with your exact Tech Stack and middleware / integration platforms.