Hiring a Full-time Salesforce Team
he primary benefit to hiring a dedicated, Salesforce team employed by your organization is that you’re building out a core competency in-house. You will no longer be reliant on outside opinions (from Salesforce, Consulting Partners, or other vendors) to help you assess how best to invest in Salesforce and get the work done.
These employees will gain intimate knowledge of your business specifically - the domain, the unique challenges of your org, the appetite for investment in business systems - and enable proactive decision making.
Depending on the size of your instance, you may simply need a Salesforce Administrator to handle the bulk of these responsibilities. The larger the user base and greater the budget to invest in building a high-powered tool across Sales, Marketing, CS, Support, and other Digital teams, the more resources you’ll want to consider.
This Salesforce team will deliver a key competitive advantage, which is your organization’s ability to proactively devise technical solutions that meet the evolving needs of your business - rather than reactively building features or deploying products to solve problems or friction within the business as you scale, you will have forward thinking, Salesforce specialists focused on maximizing the tool’s impact on productivity.
A major consideration prior to hiring full-time is ensuring that your organization has the willingness and desire to continue investing in your Salesforce instance. The #1 reason for turnover on in-house Salesforce teams is a feeling of stagnation - many Salesforce Developers join a company to work on exciting, new projects. In some instances, these projects last for 12 months, the company stops investing in new project work, and much of the focus is ‘maintenance mode’ and supporting existing functionality. This leads to a lack of new challenges, particularly for Developers, in turn motivating them to think about new opportunities.
You don’t need to have a 5 year CRM product roadmap scoped out but it’s best to broadly determine that you have work to keep these individuals busy for the long-term. If you have several project priorities but aren’t sure what you’ll plan to do after that work is done, you may want to think about a temporary Salesforce Contractor for now.
The key downside to hiring full-time Salesforce professionals is that it’s hard. Period.
There is a significant shortage in talent across the Salesforce ecosystem - from SFDC Administrators & Developers up to SFDC Architects - so these positions can easily take 90-120 days to fill.