A quick breakdown of the top Sales Intelligence Apps on the AppExchange
When it comes to prospect identification & lead enrichment for companies currently using Sales Cloud, these are the best options available:
Zoominfo (292 total ratings on AppExchange)
At a listing price of $14,995 per company per year, Zoominfo carries a hefty price tag. However, it offers Sales users a simple tool to generate prospect lists across an enormous customer base, ability to view departments broken down by org chart, generate purchase intent data etc.
SFDC AppExchange Tools Reviews: 4.5 Rating on 347 Reviews
OrgChartPlus (95 total ratings on AppExchange)
Starting pricing lists $350 per user per month and is built 100% native to the Salesforce platform. The company behind OrgChartPlus is SalesMethods, based out of the UK, who features 2 other products for sales data and prospecting.
SFDC AppExchange Tools Reviews: 5 Rating on 98 Reviews
D&B Hoovers (13 ratings on AppExchange)
Dun & Bradstreet is a commercial data and analytics firm that has been around since the 19050s. Their data collection techniques power Hoovers - a tool designed for B2B Sales Reps and offering leads with in-depth company profiles and information, real-time triggers, an end-to-end B2B sales intelligence tool.
SFDC AppExchange Tools Reviews: 4 Rating on 13 Reviews
InsideView (246 ratings on AppExchange)
Now owned by Demandbase, InsideView has been a leader in B2B data intelligence for the past decade. Their pricing is broken into separate categories for Customer Data Management (primarily lead & data enrichment), Market Segmentation & Planning (comprehensive prospect list building for Sales & Marketing), and Sales Acceleration (access 100m+ people, sales alerts etc).
SFDC AppExchange Tools Reviews: 4.5 Rating on 246 Reviews
Clearbit (36 ratings on AppExchange)
Similar to Zoominfo, Clearbit comes at a steep cost and typically started around $18,000 per company per year. It's stated that Clearbit's data is sourced from 250 public and private sources and verified for accuracy with an email deliverability rate of 94%.
Clearbit has one of the best integrations to Salesforce with Clearbit Prospector directly in-platform.
Ebsta (92 ratings on AppExchange)
Starting at $30/month, Ebsta is a bit of crossover between Sales Intelligence and Sales Automation, since they do offer e-mail outreach features as well as the core lead research & prospect identification.
The primary advantage with Ebsta is their LinkedIn Sales Navigator integration. Reps can view Salesforce contact data & activity history while on a contact's LinkedIn profile, enabling more targeted and informed outreach.
SFDC AppExchange Tools Reviews: 4.5 Rating on 32 Reviews
Lusha for Salesforce (22 ratings on AppExchange)
Transparent pricing plans from Lusha give them our vote with tiers that range from Free (Starter) to $199/month (Premium), which provides verified contact information for 5 people and 300 people per month, respectively.
This is a tool built particularly well for SDRs or Inside Sales teams leveraging LinkedIn for prospect research and targeted outreach. Lusha's Chrome Extension provides access to full contact information in single-click along with a direct Salesforce integration.