Importance of Marketing Cloud Consultants
One of the more challenging aspects of Salesforce Marketing Cloud is how many distinct skill sets you need to properly implement, adopt, and start driving value from the platform. We all know Marketing Cloud is an expensive product to adopt - you want to avoid a situation where you pay for licenses, spend a ton to implement, and then can't figure out how to successfully use it.
(For more context on the role of a Marketing Cloud Consultant, check out this resource.)
For this reason, the concept of a ‘Marketing Cloud Consultant’ can be a bit misleading. It implies a one-size fits all skill set. In reality, there are a number of different roles needed at each stage of the Marketing Cloud journey in order to be successful. And those costs can stack up, especially when using a Salesforce Marketing Cloud Partner that easily runs you $200/hour to $350/hour.
In this resource, we highlight the 4 primary Marketing Cloud functions, providing a snapshot into the typical hourly rates associated with each and when they are needed along the journey.
Note: This is cost data based on hiring an Independent Salesforce Consultant / Freelancer. Hourly rates when engaging a Salesforce Consulting Partner will typically be 2x-3x these estimates.