Marketing Cloud manages its pricing by modules with almost all modules offering a Starter, Growth or Advanced edition depending on company size and data usage.
1. Personalizing Interactions Module
Data Cloud for Marketing (starts at $108,000/year)
The Data Cloud for Marketing consolidates up-to-date data from various sources such as marketing, sales, commerce, service, loyalty programs, and more. This data integration aims to establish a unified profile for each customer.
There's only one pricing structure for this product:
Starter ($108,000 per org per year)
Data Cloud pricing is consumption-based, meaning you pay only for the services you use. Consumption is paid for using Data Services Credits and Segmentation & Activation Credits.
Loyalty Management (starts at $20,000/month)
Loyalty Management is a module within Marketing Cloud enabling companies to easily build, deploy, track, and manage the customer loyalty program across all teams.
There are three pricing tiers for this product:
- Starter ($20,000 per org per month)
- Growth ($35,000 per org per month)
- Advanced ($45,000 per org per month)
There is a lot of overlap across these pricing tiers with a few key differences:
- Starter does not enable full Benefits Management, which provides the ability to configure experiential benefits and automatically trigger actions in Salesforce, such as service entitlements, vouchers etc.
- Starter does not include Dynamic Promotions Management to manage time-based promotions for targeted segments.
- Starter does not offer Partner Administration to onboard cross-industry program partners and manage partner agreement terms.
- Advanced plan is the only tier offering multiple programs set up simultaneously.
2. Automating Marketing Journey Module
Marketing Cloud Account Engagement
The Marketing Could Account Engagement allows you to create a robust pipeline, generate leads, and enhance customer experiences. This module is priced based on data usage.
There are four prices for this module:
- Growth ($1,250 per month up to 10,000 contacts)
- Plus ($2,500 per month up to 10,000 contacts)
- Advanced ($4,000 per month up to 10,000 contacts)
- Premium ($15,000 per month up to 75,000 contacts)
Most popular (according to Salesforce) is the Advanced package because it includes advanced analytics reportings (not included in Growth Package), as well as Developer Sandboxes to allow further customization and AI features (not included in Plus Package). If you need predictive analytics and personal support, then you'd have to upgrade to Premium (which also includes a lot more contacts).
Marketing Cloud Engagement
Marketing Cloud Engagement is a module that helps you deliver customized and automated email, mobile, and web experiences for each end customer at scale.
It has three different pricing options:
- Pro ($1,250 per org per month)
- Corporate ($3,750 per org per month)
- Enterprise (You need to contact Salesforce to get a custom quote)
Pro Package does not include Journey Builder, Einstein or Mobile messaging. Pro only comes with Email Marketing, Content Creation and it includes integration with Sales Cloud. The main difference between Enterprise and Corporate, on the other hand, is that Enterprise allows you to manage multiple business (across brands and geographies).
3. Advertising Module
Marketing Cloud Advertising
The Marketing Cloud Advertising module is how you manage your ads at scale.
There's only price this module offers:
- Professional ($2,000 per month)
With only one pricing offering, Marketing Cloud Advertising gives you all-in-one advertising solutions for reaching customers through different channels like email, mobile, and social media. You can personalize your ads at scale, making them relevant to each customer. It also makes it easy to segment your audience and target specific groups.
4. Measuring and Analyzing Module
Marketing Cloud Intelligence
Marketing Cloud Intelligence is the platform from where you can manage all your marketing data, investments, KPIs, and decisions.
There are three different pricing options to use the platform:
- Starter ($3,000 per month)
- Growth ($10,000 per month)
- Plus (You need to contact Salesforce to get a custom quote)
All three packages include pretty much the same features (data integration engines, data visualization tools, etc). The main difference between the offerings are the number of users and rows included in each one.
Starter includes 10 users and 3M rows.
Growth includes 20 users and 20M rows.
Plus starts at 80 users and 100M rows.
5. Customer Interactions Module
Marketing Cloud Personalization
Marketing Cloud Personalization enables marketers to leverage customer data, preferences, and behavior to deliver personalized content, recommendations, and messaging across various marketing channels.
There are two pricing options:
- Growth ($100,000 per year)
- Premium ($300,000 per year)
Both options offer almost the same channels (website, email) with the big exception being Mobile (only available with Premium). Premium also includes more AI features.
Salesforce Content Management System
The Salesforce Content Management System allows organizations to effectively manage and distribute their digital content. It serves as a centralized platform where businesses can create, organize, and publish content across various channels, including websites, mobile apps, and other digital touchpoints.
There is no pricing in the Salesforce website regarding this product.
- Included with Experience Cloud (otherwise, you need a custom quote)
Included with your Experience Cloud purchase, you get unlimited content records, content types and channels.
