The Salesforce Team at Ticketmaster

The Salesforce Team at Ticketmaster
Max Maeder
This breakdown gives you an inside look at how Ticketmaster has structured its Salesforce resources.
The Salesforce Team at Ticketmaster


I’ve said it before.The core Product at a company like Ticketmaster is just an interface.

It runs on the engine of Salesforce. Powered by only 30 FTEs.

Salesforce: The Backbone of Ticketmaster's Operations

Let's dive into the heart of Ticketmaster's operations and uncover the powerhouse behind its success: Salesforce. In this blog post, we'll explore how Ticketmaster, with its 750+ engineers, relies on Salesforce as core infrastructure, revolutionizing its operations and achieving mind-blowing results.

Salesforce Drives Ticketmaster's Operations

Ticketmaster, known for its consumer-facing marketplace, has a secret weapon humming beneath the surface: Salesforce. With a lean internal team of around 30 dedicated Salesforce experts, Ticketmaster ensures that everything runs like a well-oiled machine. Yes, you heard that right—a team of 30 is all it takes to keep the gears turning for a company with 750+ engineers.

Salesforce: Empowering Every Aspect of Ticketmaster's Operations

Salesforce is more than just a tool for internal teams at Ticketmaster—it's part of the very essence of their core product experience. Let's delve into how Ticketmaster unleashes the full potential of Salesforce across their various functions:

  1. Customer Acquisition through Marketing Cloud: Ticketmaster knows that reaching and acquiring customers is the name of the game. With Salesforce's Marketing Cloud, Ticketmaster unleashes targeted campaigns, optimizes customer engagement, and converts prospects into loyal fans. It's marketing magic fueled by Salesforce.
  2. Support through Service Cloud powered by AI/ML: Exceptional customer support is Ticketmaster's mantra, and Salesforce's Service Cloud, equipped with artificial intelligence and machine learning capabilities, takes it to the next level. Ticketmaster provides lightning-fast assistance, personalized to each customer's needs, ensuring their satisfaction.
  3. Ticket Agent and Fan Applications built with custom Salesforce Apps: Ticketmaster isn't just about selling tickets; it's about delivering an unforgettable experience. To achieve this, Ticketmaster builds custom applications using Salesforce's App Cloud. These tailor-made apps provide ticket agents and fans with seamless transactions, real-time updates, and an experience that leaves them wanting more.
  4. Quote to Pay Processing on Salesforce: Finances can be a headache, but not for Ticketmaster. They've automated their quote to pay workflow using Salesforce, streamlining operations and saving a jaw-dropping $3.5 million per year. Who said Salesforce couldn't flex its financial muscles?

Salesforce as Core Infrastructure: A Testament to Ticketmaster's Success

Salesforce is more than just a platform for Ticketmaster—it's their core infrastructure. As the Senior Vice President of Product Management at Ticketmaster wisely points out, "When you need to message 100 million fans in real-time, you can't do that without a platform like Salesforce." It's a bold statement that speaks volumes about Salesforce's indispensability in delivering a top-notch customer experience.

But Salesforce's impact doesn't stop there—it permeates every nook and cranny of Ticketmaster's operations. With a small but mighty internal Salesforce team, Ticketmaster achieves the unthinkable. Just take a look at these Salesforce superheroes:

  • 6 Salesforce Admins
  • 4 Salesforce Engineers
  • 2 Salesforce Architects
  • 3 Salesforce Business Analysts
  • 5 Salesforce Product Owners
  • 3 Business Systems Leaders
  • Plus the utilization of outside staff augmentation vendors

The results speak for themselves. Ticketmaster's ability to achieve such remarkable feats with Salesforce showcases the undeniable return on investment (ROI) of hiring Salesforce experts.

Ticketmaster's success story is a testament to the game-changing power of Salesforce as core infrastructure. It's not just a tool; it's the backbone of Ticketmaster's operations. Salesforce seamlessly integrates into every facet of their business, from marketing to support, from ticketing apps to financial processes. With Salesforce, Ticketmaster redefines what's possible, achieving astonishing results and setting the bar high for the industry. The fusion of Ticketmaster's engineering prowess and the Salesforce platform exemplifies the limitless potential of technology in revolutionizing businesses. So, if you ever questioned the ROI of Salesforce hires, Ticketmaster's story will silence the doubters.

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