A silent killer for Salesforce Customers is OVER customization of the platform.
There are a variety of factors that cause this to happen within an organization, so we'll dive into the most common mistakes made, the impact those have on your Salesforce instance over time, and what you can do to avoid it.
A quick look at the ways this happens as companies start to scale their use of Salesforce and slowly invest in an in-house team.
Salesforce is designed to be a scalable and highly customizable tool in a company's internal technology stack; however, overcustomizing it can back an organization into a corner and make future changes in the application significantly harder.
Some of the most common ways this happens:
The answer is truly this same: Invest in dedicated Salesforce resources EARLY.
The entire situation is avoidable if you allocate some headcount from the start. This doesn't mean hiring expensive Administrators and Developers on staff at the start.
If you’re a smaller company, you really only need a part-time Salesforce Administrator helping out for 10-15 hours per week. They are recommending solutions, thinking about how those changes will impact the roadmap, and building with best practices in mind.
And as you scale, you need to be prepared to continue making this investment in Salesforce, hiring dedicated team members responsible for continuous audits of your Salesforce (and overall GTM Systems environment), creating a long-term feature roadmap, and building with best practices in mind.