As a marketer, it would be convenient to keep track of all your clients in one place. Not only is this useful, but you can manage the clients in additional ways to ensure you're reaching as many people as possible. Whether you're looking to manage clientele, send pre/post-event emails, and text your clients, Salesforce Marketing Cloud is for you.
Learn more about Salesforce and all the marketing cloud is capable of doing.
If you've never heard of Salesforce, it can be a lot to digest in the beginning. This program is built to make your life much easier once you become familiar. If you don't have time to become familiar, there are numerous consultants that are sitting by waiting to take your company to the next level. Some companies are already using Salesforce. You may know everything about CRM, but do you know what it is capable of doing? The Salesforce Marketing Cloud Training is a whole other feature to the current Salesforce. The marketing cloud is built to help you manage all aspects involving clients. This platform allows relationship building combined with digital marketing. By using this platform, you're able to ensure the relationships you are building are going to last.
Some of the Salesforce Marketing Cloud benefits are listed below in order to give you a brief insight into the program.
This lives inside of the marketing cloud and is one way to plan the customer experience. This allows you to be prepared for any answer or situation you're faced with. Let's break this down more. As an example, customers can give you numerous answers when it comes to what you are marketing or selling. The journey builder allows you to make a chart with blocks and arrows to show someone what they should do next in any given situation. If a customer says they aren't interested, you can follow the journey you build to remove them from the list. If the customer says yes to something, you can follow the journey to see what you need to do next in order to keep the relationship moving.
This is useful for companies because everyone is on the same page and can follow the rule or structure of the journey. The best thing about this feature is you can make as many journeys as you need. Some can be specific to different individuals within the company, while other journeys can be for everyone.
This is another great feature provided by the marketing cloud. This allows you to create and develop emails based on profile data. This being said, you can also send mass emails without leaving any customers out. For example, if you wanted to send a follow-up thank you email to customers that purchased something within the past 30 days, you can tell the email studio to only send it to those customers. If you want everyone to get your email about an exclusive promotion that is going to happen next month, you can have the email sent to everyone.
In this studio, the sky is the limit. You can make the email as attractive or bland as you'd like. It has the ability to hold photos and videos, as well as include links and hold multiple lines of text. These emails are sent as if it is a one-on-one conversation. Even though you're probably sending out a couple hundred emails. The email is going to look like it was created specifically for that one client. There is no easier way to make them feel special.
This studio is just for what you think it is--mobile devices. This feature allows you to elevate the way you are communicating with your customers. You're able to send text messages, allow push notifications, and even chat back and forth. The best part about this feature is that it allows you to see a fake cell phone on the screen. This is helpful because you're seeing exactly how your message is going to come across to the customer. We live in a world where more and more people are able to communicate and complete tasks on their mobile devices.
Some customers may find it extremely helpful to communicate via text instead of a phone call or email. If this is the case, and you're using Mobile Studio, you are going to deliver professional text messages through your computer.
This feature is completely unique and allows you to manage all of your social media platforms. You're able to dive deeper into the industry you are in. For example, if people mention a certain topic that applies to you like "new roofing materials being used," you're able to see more conversations about the pros and cons of using this material. If your company is on all social media platforms (Facebook, Twitter, LinkedIn, Instagram, etc) this can be a great tool. You would be able to create social media posts that are ideal for all platforms and have the Social Studio post for you. This is going to save you a lot of time because you won't be creating the same content over and over.
One more exciting option is the fact that Social Studio is able to monitor the performance of the post and put the data into a readable report. The goal is to see how the marketing cloud is able to measure this specific data. A lot of marketers want to know how many people read the post, did they click on it, did they happen to share the post. The reach of the post can make or break the content.
By using this feature you are going to ensure your customers are getting a one-on-one experience, like the advertisement is specifically talking to them. Not only is this feature going to give you incredible reach, but you're able to see how far it goes. You're going to be placing this ad on sites where you know your customers are. Social media is the best way to reach people. You're simply missing out if you aren't choosing to advertise on these sites.
If you've never used artificial intelligence (AI) before, you surely will with this feature. AI helps you to make decisions based on the content you are creating. It has the intelligence to help you fine-tune content for the algorithms. Salesforce Marketing Cloud's AI is specifically named Einstein. It is there every step of the way to make sure you are using the feature to the best of your ability.
For example, you are presenting your customers with the next best thing, or a discount on something you offer, AI is automatically going to show them content based on past Google searches. AI is simply always analyzing the actions of customers and organizing the information in a way that you're able to maximize your business. Additionally, if you're able to define goals and key metrics, Einstein is going to give you some ideas in order to test your content before publishing it. This allows for a broader scale of analysis.
This platform allows Google to help you throughout your endeavors. It helps you to understand how customers are interacting with your content. It assists in answering everyday questions like:
These are the new insights Google is going to be assisting with. Since a lot of people go to Google to find what they are looking for, Google can help you to produce content that is going to show up at the top of the list.
You're probably really excited after learning all the things that the Salesforce Marketing Cloud is capable of doing. Do you have the time to learn how to do all of these amazing features? More than likely your answer is no, but don't be discouraged. You can hire a Salesforce Marketing Cloud Consultant for your company.
This individual is going to be knowledgeable in all of the things you just learned, but in even more detail. In no time, they are going to introduce you to things that can take your company to a whole new level. Their goal is to help you set goals and achieve them. Your goal is to help them to understand what you're looking to accomplish. There are still so many more features that are offered, and a consulting expert is going to know them all.
Salesforce Marketing Cloud is capable of taking your company to a whole new level if you're willing to take advantage of it. There are so many consults that are experienced in using this program that there is no question they won't be able to answer.
If you're ready to take the next step contact us today to get your company performing at a high level!
We have a singular focus - curating a network of world class Salesforce Freelancers. We are not a project-based Consulting Partner nor are we a Traditional Staffing Firm blindly sending resumes through a database. We are in the business of identifying talent and empowering select, dedicated Freelancers to build the career they've always envisioned.
We deliver flexibility. Our customers receive the benefits of engaging highly motivated, satisfied Freelancers without the additional costs associated with traditional services-based companies. Our customers build relationships directly with Freelancers and retain them for project needs well into the future.
The largest percentage of our Freelancer network (85%) comes from Salesforce Consultants looking to depart the rigorous lifestyle of working for a major Salesforce Consulting Partner.
We spend time proactively building relationships with these Consultants and when the timing is right, we staff them on a project that launches their career as a Freelancer.
Our mission truly is to empower these individuals to move forward.
We not only offer more flexibility in their lifestyle but also the ability for Consultants to select their own projects. This leads to our Freelancers working for companies and people they believe in and a closer personal interest in their work than traditional employment offered.
We request an upfront call with all Freelancers and Customers prior to providing access to the site. Our priority is quality control over growth and this is our way to ensure it.
We will discuss your Salesforce project and resource needs. You then create a profile (it takes 5 minutes or we can do it for you). At that point, you can browse all Salesforce Freelancers on our platform or we can send you select profiles to review.
We help coordinate the interview process start to finish. You select a Freelancer to hire. We sign a simple, flexible work schedule detailing the agreed upon hourly rate (the rest is open-ended and you can cancel at any time).
We on-board the Freelancer, who works directly with your team throughout the engagement, submitting weekly timesheets for approval, and FoundHQ invoices bi-weekly for approved hours worked.
Yes. We have small customers that use Salesforce Developers & Administrators for as little as 5-10 hours per week and customers hiring full-time (40 hour per week), dedicated Freelancers for 6+ months.
Yes. Our customers include both Salesforce Customers and Consulting Partners.
Some use the platform to identify individual Freelancers and others are looking to build a multi-disciplinary project team for enterprise projects. We can help to build a team with the necessary skill sets and experience having worked together in the past.
Sort of. It's not our core focus (yet) but we have begun developing a network of Salesforce Professionals only looking to join a team full-time. Fill out the form below with a bit of information on the type of position & location, so we can see if our current network will support the search. If so, we operate on a flat 12.5% placement fee.
We can send fully anonymized profiles for any Freelancer featured on our platform, which will include location, hourly rate, years of experience, Salesforce platform experience, Certifications, and project/work history.
Fill out the form below with some details about the skill sets you'd like to see.
The platform is free to access forever.
Freelancer's profiles will all detail an hourly bill rate - this is the all inclusive cost to the customer. These Freelancers will be engaged subcontractors of FoundHQ and the hourly rate includes the Freelancers pay rate + our margin.