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Marketing Cloud is a highly technical application requiring a mix of skills to be used effectively - Campaign Strategists to define personas, build journeys, and execute campaigns and Developers for complex integrations and API work. We have the experts here.
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North Carolina

$
120
per hour, total cost
Front End Developer turned Marketing Cloud Developer/Architect
  • 4x Certified
  • Mobile Push + Connect
    i
    Multiple end-to-end deployments
  • ex-Management Consultant
Top Rated*
Just off Project!

Texas

$
155
per hour, total cost
Sr. Marketing Cloud Architect & hands-on Developer
  • 10+ years on SFMC
  • ex-Salesforce Employee
  • Enterprise Project Lead

New York

$
95
per hour, total cost
SFMC Expert focused on campaign strategies & dynamic content
  • 8 years on SFMC
  • ex-Salesforce Employee
  • Available 40 hrs/week
Primary Function

Marketing Cloud Developers

All Salesforce Consultants on FoundHQ are vetted by our team and grouped by their Primary Function, so you can easily find the right experience.
  • Sales Cloud
  • Commerce Cloud
  • Service Cloud
  • Marketing Cloud
  • Communities
  • Health Cloud
  • MuleSoft
  • Vlocity
  • Implementation
    Seasoned Strategists able to map current processes, optimize, and setup the right technical roadmap
  • 360 View
    API strategy & setup is crucial to maximize visibility throughout the customer journey
  • Campaign Optimization
    Success is dependent on historical data, customer profile setup, and content management
  • Training
    Getting you setup to make changes and build future campaigns with ease
Why our Customers hire a
Marketing Cloud Developers

Common
Use Cases

The way Customers utilize a Salesforce Contractor varies depending on whether you have an ongoing need or a temporary fix.
Create Company Profile
Director of Marketing
Marketing Cloud
We implemented Marketing Cloud but there was a ton of API stuff set up wrong, so desperately need a Developer to knock out quick fixes.
Director of Marketing
Marketing Cloud
This was a project in the works for a while and FoundHQ had a Marketing Cloud Developer for us 2 months before we needed to kickoff. Unreal.
VP of Marketing
Marketing Cloud
Been using Marketing Cloud just for e-mail and hired a Marketing Cloud Architect to implement Mobile Studio (both Push + Connect).
Director, Consulting
Consulting Partner
FoundHQ got us a Marketing Cloud Developer that helped us through the entire pre-sales process, then kicked off the engagement, and ran it end-to-end.

Hire a Salesforce Marketing Cloud Developer

In 2013, Salesforce acquired the e-mail marketing platform ExactTarget and eventually turned it into Salesforce Marketing Cloud.

While there are technically 2 marketing automation platforms within the Salesforce ecosystem of products, Marketing Cloud is focused on B2C customer acquisition and nurturing across e-mail, social, and paid advertising to unify a company's data from all digital touch points. This enables companies to build real-time insight models that deliver powerful automation and campaign execution.

Over the years, Marketing Cloud has grown in complexity and offers a number of add-on products in addition to the core e-mail platform. We highlight some of the main components below before diving into the technical expertise needed to manage Marketing Cloud and continue building out functionality within it:

What is Salesforce Marketing Cloud?

Read on ...

Journey Builder

This lives inside of Marketing Cloud suite and is one way to plan the customer experience. This allows you to be automate follow up and customer engagement based on prior actions that customer has taken. Let's break this down more. As an example, customers may take a variety of steps and interact with your brand across various channels before ultimately buying what you are selling. The journey builder allows you to make a chart with blocks and arrows to build automated solutions that execute next actions and deliver dynamic messages to target customers. As the customer navigates landing pages, you can build a journey to nurture them through a purchasing funnel and automate touchpoints over time.

Creating Dynamic Content

While journey builder lets you automate messaging, delivering the right message at the right time in the purchasing funnel is critical to converting new customers. Salesforce applications are great at gathering data insights about customer intent, which can be used by a Marketing Cloud Developer to craft responsive website design or dynamic HTML e-mail content unique to them. Building out dynamic content within Marketing Cloud does require specific technical knowledge.

SQL Queries and Marketing Cloud

In general, SQL queries are the best way to work with relational databases and it's an important component to Marketing Cloud, particularly in Automation Studio. Using these queries, a company is setting up how they want data to flow into and out of Marketing Cloud, what to do with the data when it arrives, and provides specific instructions and how to analyze various imports to inform on the next action in your marketing campaign.

Using Content Builder

Effective online marketing requires unique content for each channel you are utilizing, whether that's e-mail, custom landing pages, social, or paid ads. Content Builder is a content management system within Marketing Cloud that serves as a repository for a company's images, documents, and specific messaging and provides a drag-and-drop interface for Marketing teams to publish into various campaigns.

Email Studio

This is another core feature provided by the marketing cloud. This allows you to create and develop emails based on profile data. This being said, you can also send mass emails without leaving any customers out.  For example, if you wanted to send a follow-up thank you email to customers that purchased something within the past 30 days, you can tell the email studio to only send it to those customers. If you want everyone to get your email about an exclusive promotion that is going to happen next month, you can have the email sent to everyone.

In this studio, the sky is the limit. You can make the email as attractive or bland as you'd like. It has the ability to hold photos and videos, as well as include links and hold multiple lines of text. These emails are sent as if it is a one-on-one conversation. Even though you're probably sending out a couple hundred emails. The email is going to look like it was created specifically for that one client. There is no easier way to make them feel special.

Mobile Studio

This studio is just for what you think it is - mobile marketing. These feature allows you to elevate the way you are communicating with your customers. You're able to send text messages, allow push notifications, and even chat back and forth. A helpful feature is that it allows you to see a mock up of a cell phone to demonstrate exactly how your message will be delivered to the customer. We live in a world where more and more people are able to communicate and complete tasks on their mobile devices.

Some customers may find it extremely helpful to communicate via text instead of a phone call or email. If this is the case, and you're using Mobile Studio, you are going to deliver professional text messages as part of a more robust campaign.

Social Studio

This feature is completely unique and allows you to manage all of your social media platforms. You're able to dive deeper into the industry you are in. For example, if people mention a certain topic that applies to you like "new roofing materials being used," you're able to see more conversations about the pros and cons of using this material. If your company is on all social media platforms (Facebook, Twitter, LinkedIn, Instagram, etc) this can be a great tool. You would be able to create social media posts to store in your content management studio and then automatically publish across social accounts for you. This is going to save you a lot of time because you won't be creating the same content over and over.

One more exciting option is the fact that Social Studio is able to monitor the performance of the post and put the data into a readable report. The goal is to see how the Marketing Cloud is able to measure this specific data. A lot of marketers want to know how many people read the post, did they click on it, did they happen to share the post and more importantly, what next actions they took after interacting with your content on social. This is a key component to cross-channel marketing attribution!

Interaction Studio

If you've never used artificial intelligence (AI) before, you surely will with this feature. AI helps you to make decisions based on the content you are creating. It has the intelligence to help you fine-tune content for the algorithms. Salesforce Marketing Cloud's AI is specifically named Einstein. It is there every step of the way to make sure you are using the feature to the best of your ability.

For example, you are presenting your customers with the next best thing, or a discount on something you offer, AI is automatically going to show them content based on past Google searches. AI is simply always analyzing the actions of customers and organizing the information in a way that you're able to maximize your business. Additionally, if you're able to define goals and key metrics, Einstein is going to give you some ideas in order to test your content before publishing it. This allows for a broader scale of analysis.

Advertising Studio

By using this feature you are going to ensure your customers are getting a one-on-one experience, like the advertisement is specifically talking to them. Not only is this feature going to give you incredible reach, but you're able to see how far it goes.  You're going to be placing this ad on sites where you know your customers are and similar to Social, will allow you to track web behavior across your own properties and beyond.

What does a Salesforce Marketing Cloud Developer do?

Salesforce Marketing Cloud is an enterprise level digital marketing platform. It also includes a complete API for platform integration, SQL support for data transformation and segmentation and scriptable languages for content personalization. Developers can integrate Marketing Cloud with other internal tools within a company to gather data from disparate systems, analyze within Marking Cloud (using Einstein) to identify trends, and create dynamic content. Working on Marketing Cloud, Developers can leverage the platform's APIs for data modeling and proprietary scripting languages to tailor your messaging across various channels.

Is a "Salesforce Developer" also a "Salesforce Marketing Cloud Developer"

No! This is a very common question when companies are getting set up on Salesforce Marketing Cloud and is an important distinction. A general Salesforce Developer helps with customization of your internal Salesforce instance, extending functionality and building powerful workflows using a proprietary back-end coding language called 'Apex'. Additionally, Salesforce Developers will build sleek user interfaces and customize the look-and-feel of Salesforce with Lightning Web Components (LWC). However, these Salesforce Developers aren't working as heavily with JavaScript or AMPscript the way you do in Salesforce Marketing Cloud.

But the Salesforce Marketing Cloud platform requires specialized knowledge from a Marketing Cloud Consultant or Developer.

The reason for this is because Developers are dealing heavily with the Marketing Cloud API, which is unique to this Salesforce platform, building email templates requires knowledge of scripting languages not used in other areas of Salesforce, and the data configuration during initial deployment, configuration of data extensions, process to setup analytics dashboards for reporting all function differently in Marketing Cloud than other Salesforce tools.

This is a critical distinction that many companies aren't aware of during initial implementation. Even once Marketing Cloud is deployed at your company, you will need a specialized skill set to get work done and deploy campaigns.

Marketing Cloud Scripting Languages

This is the real area where a specialized Marketing Cloud Developer comes into play.

IYou're looking for knowledge of the specific tools, analytics and reporting capabilities, and data strategy needed to successfully utilize Marketing Cloud.

The programmatic languages used within Marketing Cloud include:

AMPscript: used for email messages, landing pages, SMS messages, and push messages

Server-Side JavaScript (SSJS): the language enabling back-end access to databases and servers

Guide Template Language: a declarative syntax available to build personalized, dynamic messages

Integrating External Systems to Marketing Cloud

The entire value of Marketing Cloud comes from integrating it companywide.

Gathering data from customer touch points or prior interactions is the fuel for crafting the most engagement, highly personalized campaigns within Marketing Cloud. Setting up these data integrations and automated triggers is the essence of what makes Marketing Cloud valuable.

Finding a Marketing Cloud Consultant

Most companies don't need a full-time Marketing Cloud Developer on staff.

There are certainly exceptions, particularly if Marketing Cloud is your primary tool for all cross-channel communication with customers and it integrates with a variety of other tools like Service Cloud or Experience Cloud. During an initial implementation of Marketing Cloud, it is common to leverage a Salesforce Consulting Partner - their expertise is on scoping initial business requirements and leading the end-t0-end implementation and integration.

But what happens after it's implemented?

The Consulting Partner has left the building and your Marketing team may not have the technical expertise to iterate on campaigns, deploy new functionality, and figure out new ways to use the tool. We recommend a Salesforce Marketing Cloud Freelancer in these instances. FoundHQ has a network of 750+ Salesforce Freelancers that are available to work on part-time or full-time projects with no upfront commitment.

If you have Marketing Cloud and you're struggling to get the most out of it, sign up for a free Company Profile to start browsing Marketing Cloud Consultants.

Drop us a line.

Let us know how we can help.

You can also provide a bit of detail about your specific project or initiative and we will follow up with a shortlist of 2-3 recommended Salesforce Contractors.

Company FAQ

What makes FoundHQ different?

We have a singular focus - curating a network of world class Salesforce Freelancers. We are not a project-based Consulting Partner nor are we a Traditional Staffing Firm blindly sending resumes through a database. We are in the business of identifying talent and empowering select, dedicated Freelancers to build the career they've always envisioned.

We deliver flexibility. Our customers receive the benefits of engaging highly motivated, satisfied Freelancers without the additional costs associated with traditional services-based companies. Our customers build relationships directly with Freelancers and retain them for project needs well into the future.

Where does FoundHQ identify your Freelancers?

The largest percentage of our Freelancer network (85%) comes from Salesforce Consultants looking to depart the rigorous lifestyle of working for a major Salesforce Consulting Partner.

We spend time proactively building relationships with these Consultants and when the timing is right, we staff them on a project that launches their career as a Freelancer.

Our mission truly is to empower these individuals to move forward.
We not only offer more flexibility in their lifestyle but also the ability for Consultants to select their own projects. This leads to our Freelancers working for companies and people they believe in and a closer personal interest in their work than traditional employment offered.

What is the process of working with FoundHQ?

We request an upfront call with all Freelancers and Customers prior to providing access to the site. Our priority is quality control over growth and this is our way to ensure it.
We will discuss your Salesforce project and resource needs. You then create a profile (it takes 5 minutes or we can do it for you). At that point, you can browse all Salesforce Freelancers on our platform or we can send you select profiles to review.
We help coordinate the interview process start to finish. You select a Freelancer to hire. We sign a simple, flexible work schedule detailing the agreed upon hourly rate (the rest is open-ended and you can cancel at any time).

We on-board the Freelancer, who works directly with your team throughout the engagement, submitting weekly timesheets for approval, and FoundHQ invoices bi-weekly for approved hours worked.

Can I hire part-time and full-time Freelancers?

Yes. We have small customers that use Salesforce Developers & Administrators for as little as 5-10 hours per week and customers hiring full-time (40 hour per week), dedicated Freelancers for 6+ months.

Can you staff an entire project team?

Yes. Our customers include both Salesforce Customers and Consulting Partners.
Some use the platform to identify individual Freelancers and others are looking to build a multi-disciplinary project team for enterprise projects. We can help to build a team with the necessary skill sets and experience having worked together in the past.

Do you place full-time employees as well as Freelancers?

Sort of. It's not our core focus (yet) but we have begun developing a network of Salesforce Professionals only looking to join a team full-time. Fill out the form below with a bit of information on the type of position & location, so we can see if our current network will support the search. If so, we operate on a flat 12.5% placement fee.

Do you have sample profiles I can see before signing up?

We can send fully anonymized profiles for any Freelancer featured on our platform, which will include location, hourly rate, years of experience, Salesforce platform experience, Certifications, and project/work history.

Fill out the form below with some details about the skill sets you'd like to see.

What is the cost?

The platform is free to access forever.

Freelancer's profiles will all detail an hourly bill rate - this is the all inclusive cost to the customer. These Freelancers will be engaged subcontractors of FoundHQ and the hourly rate includes the Freelancers pay rate + our margin.