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The easiest way to hire a Marketing Cloud Developer for any project

FoundHQ is a global community of 3,500+ Salesforce Consultants.
We can match you with the right Expert in a matter of minutes.

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Testimonials

Loved by Hiring Managers

Matt Casciano
Head of Enterprise Applications
ACV Auctions
"Finding Consultants that are of this quality in Salesforce is extremely hard. Let alone being able to hire in a matter of weeks. Finally having a partner I can trust, who can deliver the right talent every time, was a game changer.”
Alexis D.
Sr. Director, Revenue Systems
AuditBoard
"I love that I can scale the GTM Systems team up or down as I need to without having to worry about minimum hours.

It makes it incredibly easy to prioritize our projects without worrying about team bandwidth, which is why we have successfully hired 7 Contractors from FoundHQ in the past 18 months.”
Thomas Rasmussen
Sr. Director, Biz Apps
Coupa Software
"We needed top-notch Salesforce Contractors that could come in and have an immediate impact. FoundHQ delivered a shortlist of 3 Contractors in just a few days, all of whom we could have hired.
Super impressed and happy to be working with them."
our network

Hire the best Marketing Cloud Developer globally

Lamin
Ontario
Salesforce Experience
6 years
Rate
$125/hour

Former Marketing Expert at Oracle and Marketing Cloud Consultant at Slalom, now a go-to SFMC Expert for FoundHQ.

Expert In
Marketing Cloud
how to hire

How to Hire a Marketing Cloud Developer with FoundHQ

01

Kickoff a Project
Tell us about the work you need to get done by listing a project or scheduling a call with FoundHQ.

02

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Evaluate Shortlist
We narrow our community of 3,000 Salesforce Freelancers to the top 3 for your specific project.

03

Schedule Interviews
Our team facilitates 1:1 interviews for you to meet each Consultant presented and find the best match.

04

SFDC
Slack
Start Work
We handle all on-boarding, payroll, and compliance so you can start working as soon as you find the right fit.

A Marketing Cloud Developer for every project

Depending on the type of work you need to get done, FoundHQ will hand-select the right Salesforce Contractors to fit the needs of the project, engagement duration, and team fit.

Implementations

Veteran Consultants to lead end-to-end deployments of new Salesforce products.

Rescue Projects

Specialized Consultants focused on dropping in and turning troubled projects around.

Managed Services

Partner with outside Salesforce Specialists to manage your ongoing product strategy, roadmap, and project execution.

Staff Augmentation

Extend the bandwidth of your internal team by adding experienced Salesforce talent in a full-time capacity.

Ad Hoc

On-demand Salesforce Contractors for break-fixes, small scale enhancements, integrations, and ongoing tasks.

testimonials

Companies we helped hire Salesforce Marketing Cloud Developers

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Our Vetting Process

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Step
01

Behavioral and Soft Skills Interview

A 30 minute pre-screen for a full walk through of Consultant's Salesforce work history, prior projects and team structures, core competencies, and an assessment of communication skills.
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Step
02

Technical Assessment

A deep-dive technical interview or live coding exercise to validate core competency within Salesforce.
This interview is conducted by the Top 1% of Consultants in Our Network.
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Step
03

Reference Check

We conduct backchannel references with peers, prior Managers, or previous customers worked with on Salesforce projects.

Not a Consulting Firm. Not a Recruiter. FoundHQ.

Resourcing Strategy

Whether you're hiring Salesforce Admin #1 or building a Center of Excellence from the ground up, we help define the hiring plans.

Talent Network

We provide direct access to a network of 2,500+ global Salesforce Contractors from world-class companies.

Flexible Pricing

Our model is designed to maximize flexibility. Projects are all pay-per-hour, only invoiced after work is delivered each month.

No Commitment

Service contracts have no minimum hourly commitment or duration, so you can cancel or change any time.

Speed

Following kickoff with our team, we provide hand-selected Contractor recommendations within 48 hours.

Full Service

We handle any project - from CPQ Architects rescuing a failed implementation to building an entire Salesforce Development team.

FAQ

Any Questions?

Are there any Recruitment Fees with FoundHQ?

There is NO FEE to List a Project or conduct interviews via FoundHQ.
You don't pay a thing until you find a Salesforce Consultant and start working.
Our service fees are accounted for in the hourly rate you pre-approve before interviewing and hiring the Consultant through us.

Every Consultant's profile will have an hourly rate listed, which is the total cost to you.

-What’s the typical hourly rate for the Consultants?

Average rate depends on the specific type of Consultant you're hiring.
For example, a Salesforce Admin Contractor will be in the range of $85/hour to $115/hour, while a Salesforce Developer Contractor will be around $90/hour to $140/hour.

You can view a complete breakdown of Typical Salesforce Consultant Hourly Rates.

What if my Consultant doesn't work out?

The beauty of working with Salesforce Consultant on FoundHQ is the flexibility it provides.
If you engage a Consultant that doesn't end up being the right fit, we terminate the engagement and replace the Consultant immediately.
Additionally, we will provide a refund for work performed up to the point of termination.

To date, FoundHQ has facilitated 200+ projects with a success rate of 98.5%.

How does payment work?

All Consultants are engaged as subcontractors of FoundHQ.
You don't need to worry about any onboarding, compliance, timesheets, or payment.

The Consultant will track all hours worked on a weekly basis.
FoundHQ will submit an invoice at the end of each month for all approved hours work.
Invoices are payable NET 30.

How does communication with my Consultant work?

FoundHQ Consultants embed directly into your team and fit into your existing processes.
You can add them to the company Slack, create a corporate email and anything else you might need.

The Consultant is a resource for YOUR team, no need to go through FoundHQ for any work related items.

Are there minimum commitments that need to be met?

Absolutely not. You can decide how much work you need done in a give week or month but you aren't locked in to any minimum number of hours or project duration.

It may be 20 hours this week and only 10 hours next week. Everything is flexible.
You pay for actual work delivered.

Still have questions? Contact Us

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Offshore Salesforce Engineers

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Do you need to hire Offshore Salesforce Engineers?

Companies are increasingly turning to a truly global hiring strategy when it comes to building internal Salesforce teams. However, there are questions to ask yourself when determining if hiring a team of offshore Salesforce Engineers is the right fit for your organization.

Let's take a look at the potential benefits for your company; how other companies are hiring offshore Salesforce Development teams; and the best way to start the process.

Benefits of hiring Offshore Salesforce Engineers

Are you thinking of adopting an Offshore Salesforce Support strategy to assist with ongoing project work?

There are a number of ways you can go about it and the different options provide different benefits. For starters, you can partner with an Offshore Development company, which is a vendor that supplies a team of their employees to work on your projects. Alternatively, you can hire a team of Independent Salesforce Consultants directly, which allows you to have more control over team selection and management of the work to be done.

Regardless of which approach you take, here are some of the key benefits that make Offshore Salesforce Development an attractive option for US-based companies.

Increases your Talent Pool

Why limit yourself to hiring only people who live in the same time zone, country, or city as you?

By deciding to hire offshore Salesforce Engineers, you immediately increase the pool of talent in the market, which is especially necessarily when dealing in a highly competitive market like Salesforce. You are more likely to find higher quality Engineers if you are willing to hire people based anywhere in the world.

Hire for Specialized Skill Sets

The challenge with hiring full-time Salesforce Engineers is that you need to identify skill sets that can be used on an ongoing basis, across a wide range of projects.

For example, you might only have 2 months worth of CPQ Cloud projects - what are you going to do with that individual when the CPQ work finishes?

Offshore Salesforce Freelancers are available for short-term project engagements, so you can onboard an Engineer for a specific set of tasks and offboard them when the work is finished.

Allow Your Company And Projects To Scale

Hiring Offshore Salesforce Engineers can help you easily increase your company’s development capacity when projects call for it and decrease it during slower periods of work. Perhaps your in-house team is fully occupied with strategic projects and you need a Salesforce Engineer to focus on inbound requests when they surge.

There is incredible flexibility for companies hiring offshore teams of Consultants.

Save Money

By hiring Offshore Salesforce Engineers, you can save a lot of money.

On average, a Sr. Salesforce Engineer in the United States will charge an hourly rate of $120/hour-$145/hour, while a Sr. Salesforce Engineer in India is typically around $50/hour-$65/hour.

Companies that are willing to invest in onboarding offshore Development teams and building the processes necessary for them to succeed can ultimately benefit from huge cost savings.

Receive The Completed Work Faster

When building a global Salesforce Development team with Engineers scattered across different time zones, you are able to adopt a continuous development process.

That’s because there will always be someone working on the project, essentially 24 hours a day. This is in contrast to hiring Salesforce Engineers based in a single time zone, where you only have work getting done for 8-10 hours per day.

Companies hiring global Salesforce Developers see massive productivity gains and reduction in overall delivery timelines.

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Challenges hiring Offshore Salesforce Engineers

Adopting this strategy may have a ton of benefits but it doesn't come without challenges. This resource model requires proactive decision making from a company, so they can plan and prepare for onboarding a global Salesforce Development team.

Quality Control

Companies are typically hiring the majority of their teams from existing networks - previous colleagues, referrals, friends of friends, professional recommendations etc. However, when companies start hiring in different countries, they are inevitably wading into unknown territory.

It's particularly important to take your time with the vetting process. Conduct multiple rounds of video interviews to meet the Salesforce Engineer and communication at length. Be sure to conduct technical assessments (ideally a live coding exercise, so you can watch how they work) and most definitely check previous references on the individual.

Dev Ops Process

This is perhaps the most important factor when hiring offshore Salesforce Engineers.

Because you will have a continuous development process with multiple individuals working on a code base simultaneously, you need to have proper Dev Ops processes and controls in place. The development org can get messy and delay production timelines if you don't have the proper tools, processes, and QA methodology implemented at the start.

Expectation Setting

At the start of an engagement with Offshore Salesforce Engineers, you want to be clear on what you expect from them.

What is the turnaround time you expect to see on new requests? How often are they attending stand ups? Are they interfacing heavily with other team members and stakeholders?

Set these expectations upfront to ensure everyone is aligned.

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Companies hiring offshore Salesforce Engineers

As US companies become more comfortable with remote work, we are seeing a huge increase in the adoption of offshore Salesforce Development services.

Cargill, a global manufacturing company has a team of 14 based in India, spanning Salesforce Engineers, Administrators, Architects, and Business Analysts. Other companies building offshore Salesforce Development teams include PayPal, Workday, Coupa Software, Uber, Snowflake, MongoDB, and many others.

FoundHQ recently partnered with ACV Auctions to scale an Offshore and Nearshore Salesforce Development team. Over a 6 week period in early 2022, we helped them define the needs and successfully hire a team of 7 Salesforce Engineers, based throughout Latin America and India.

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Where You Can Find Offshore Salesforce Engineers

There are still limited options for reliably hiring Offshore Salesforce Engineers.

There are some Development Partners that exist with HQ locations in various countries and teams dedicated to recruiting, interviewing, and hiring Salesforce Engineers to put on projects with US companies. Some of these can be good options; however, companies that operate locally are paying in that local currency, which means the Engineers they are able to hire tend to be junior.

The most experience Salesforce Engineers are either taking full-time jobs with US companies or they are Freelancing directly with US based companies, both of which offer them a significant increase in earnings compared to joining a company Headquartered in their Region.

For that reason, the best option is to build a direct relationship with these Engineers.

This is where some of the risk comes into play if you don't have an intermediary helping to vet the talent and guarantee reliability.

To save time and be assured that the team you hire is made up of true Salesforce Experts, you might want to consider hiring through a specialized Freelancer platform like FoundHQ.

Our team has spent 10 years focused entirely on Salesforce talent acquisition. We have built a trusted network of 2,500+ Salesforce Freelancers globally and every individual on the platform has been pre-vetted and verified by our team.

These include offshore Salesforce Engineers from companies like Accenture, Deloitte, IBM, Stripe, Uber, Google, Facebook, Twitter, and dozens of other Fortune 500s.

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Hire a Salesforce Marketing Cloud Developer

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What is Salesforce Marketing Cloud?

In 2013, Salesforce acquired the e-mail marketing platform ExactTarget and eventually turned it into Salesforce Marketing Cloud.

While there are technically 2 marketing automation platforms within the Salesforce ecosystem of products, Marketing Cloud is focused on B2C customer acquisition and nurturing across e-mail, social, and paid advertising to unify a company's data from all digital touch points. This enables companies to build real-time insight models that deliver powerful automation and campaign execution.

Over the years, Marketing Cloud has grown in complexity and offers a number of add-on products in addition to the core e-mail platform. We highlight some of the main components below before diving into the technical expertise needed to manage Marketing Cloud and continue building out functionality within it:

Journey Builder

This lives inside of Marketing Cloud suite and is one way to plan the customer experience. This allows you to be automate follow up and customer engagement based on prior actions that customer has taken. Let's break this down more. As an example, customers may take a variety of steps and interact with your brand across various channels before ultimately buying what you are selling. The journey builder allows you to make a chart with blocks and arrows to build automated solutions that execute next actions and deliver dynamic messages to target customers. As the customer navigates landing pages, you can build a journey to nurture them through a purchasing funnel and automate touchpoints over time.

Creating Dynamic Content

While journey builder lets you automate messaging, delivering the right message at the right time in the purchasing funnel is critical to converting new customers. Salesforce applications are great at gathering data insights about customer intent, which can be used by a Marketing Cloud Developer to craft responsive website design or dynamic HTML e-mail content unique to them. Building out dynamic content within Marketing Cloud does require specific technical knowledge.

SQL Queries and Marketing Cloud

In general, SQL queries are the best way to work with relational databases and it's an important component to Marketing Cloud, particularly in Automation Studio. Using these queries, a company is setting up how they want data to flow into and out of Marketing Cloud, what to do with the data when it arrives, and provides specific instructions and how to analyze various imports to inform on the next action in your marketing campaign.

Using Content Builder

Effective online marketing requires unique content for each channel you are utilizing, whether that's e-mail, custom landing pages, social, or paid ads. Content Builder is a content management system within Marketing Cloud that serves as a repository for a company's images, documents, and specific messaging and provides a drag-and-drop interface for Marketing teams to publish into various campaigns.

Email Studio

This is another core feature provided by the marketing cloud. This allows you to create and develop emails based on profile data. This being said, you can also send mass emails without leaving any customers out.  For example, if you wanted to send a follow-up thank you email to customers that purchased something within the past 30 days, you can tell the email studio to only send it to those customers. If you want everyone to get your email about an exclusive promotion that is going to happen next month, you can have the email sent to everyone.

In this studio, the sky is the limit. You can make the email as attractive or bland as you'd like. It has the ability to hold photos and videos, as well as include links and hold multiple lines of text. These emails are sent as if it is a one-on-one conversation. Even though you're probably sending out a couple hundred emails. The email is going to look like it was created specifically for that one client. There is no easier way to make them feel special.

Mobile Studio

This studio is just for what you think it is - mobile marketing. These feature allows you to elevate the way you are communicating with your customers. You're able to send text messages, allow push notifications, and even chat back and forth. A helpful feature is that it allows you to see a mock up of a cell phone to demonstrate exactly how your message will be delivered to the customer. We live in a world where more and more people are able to communicate and complete tasks on their mobile devices.

Some customers may find it extremely helpful to communicate via text instead of a phone call or email. If this is the case, and you're using Mobile Studio, you are going to deliver professional text messages as part of a more robust campaign.

Social Studio

This feature is completely unique and allows you to manage all of your social media platforms. You're able to dive deeper into the industry you are in. For example, if people mention a certain topic that applies to you like "new roofing materials being used," you're able to see more conversations about the pros and cons of using this material. If your company is on all social media platforms (Facebook, Twitter, LinkedIn, Instagram, etc) this can be a great tool. You would be able to create social media posts to store in your content management studio and then automatically publish across social accounts for you. This is going to save you a lot of time because you won't be creating the same content over and over.

One more exciting option is the fact that Social Studio is able to monitor the performance of the post and put the data into a readable report. The goal is to see how the Marketing Cloud is able to measure this specific data. A lot of marketers want to know how many people read the post, did they click on it, did they happen to share the post and more importantly, what next actions they took after interacting with your content on social. This is a key component to cross-channel marketing attribution!

Interaction Studio

If you've never used artificial intelligence (AI) before, you surely will with this feature. AI helps you to make decisions based on the content you are creating. It has the intelligence to help you fine-tune content for the algorithms. Salesforce Marketing Cloud's AI is specifically named Einstein. It is there every step of the way to make sure you are using the feature to the best of your ability.

For example, you are presenting your customers with the next best thing, or a discount on something you offer, AI is automatically going to show them content based on past Google searches. AI is simply always analyzing the actions of customers and organizing the information in a way that you're able to maximize your business. Additionally, if you're able to define goals and key metrics, Einstein is going to give you some ideas in order to test your content before publishing it. This allows for a broader scale of analysis.

Advertising Studio

By using this feature you are going to ensure your customers are getting a one-on-one experience, like the advertisement is specifically talking to them. Not only is this feature going to give you incredible reach, but you're able to see how far it goes.  You're going to be placing this ad on sites where you know your customers are and similar to Social, will allow you to track web behavior across your own properties and beyond.

What does a Salesforce Marketing Cloud Developer do?

Salesforce Marketing Cloud is an enterprise level digital marketing platform. It also includes a complete API for platform integration, SQL support for data transformation and segmentation and scriptable languages for content personalization. Developers can integrate Marketing Cloud with other internal tools within a company to gather data from disparate systems, analyze within Marking Cloud (using Einstein) to identify trends, and create dynamic content. Working on Marketing Cloud, Developers can leverage the platform's APIs for data modeling and proprietary scripting languages to tailor your messaging across various channels.

Is a "Salesforce Developer" also a "Salesforce Marketing Cloud Developer"

No! This is a very common question when companies are getting set up on Salesforce Marketing Cloud and is an important distinction. A general Salesforce Developer helps with customization of your internal Salesforce instance, extending functionality and building powerful workflows using a proprietary back-end coding language called 'Apex'. Additionally, Salesforce Developers will build sleek user interfaces and customize the look-and-feel of Salesforce with Lightning Web Components (LWC). However, these Salesforce Developers aren't working as heavily with JavaScript or AMPscript the way you do in Salesforce Marketing Cloud.

But the Salesforce Marketing Cloud platform requires specialized knowledge from a Marketing Cloud Consultant or Developer.

The reason for this is because Developers are dealing heavily with the Marketing Cloud API, which is unique to this Salesforce platform, building email templates requires knowledge of scripting languages not used in other areas of Salesforce, and the data configuration during initial deployment, configuration of data extensions, process to setup analytics dashboards for reporting all function differently in Marketing Cloud than other Salesforce tools.

This is a critical distinction that many companies aren't aware of during initial implementation. Even once Marketing Cloud is deployed at your company, you will need a specialized skill set to get work done and deploy campaigns.

Marketing Cloud Scripting Languages

This is the real area where a specialized Marketing Cloud Developer comes into play.

IYou're looking for knowledge of the specific tools, analytics and reporting capabilities, and data strategy needed to successfully utilize Marketing Cloud.

The programmatic languages used within Marketing Cloud include:

AMPscript: used for email messages, landing pages, SMS messages, and push messages

Server-Side JavaScript (SSJS): the language enabling back-end access to databases and servers

Guide Template Language: a declarative syntax available to build personalized, dynamic messages

Integrating External Systems to Marketing Cloud

The entire value of Marketing Cloud comes from integrating it companywide.

Gathering data from customer touch points or prior interactions is the fuel for crafting the most engagement, highly personalized campaigns within Marketing Cloud. Setting up these data integrations and automated triggers is the essence of what makes Marketing Cloud valuable.

Finding a Marketing Cloud Consultant

Most companies don't need a full-time Marketing Cloud Developer on staff.

There are certainly exceptions, particularly if Marketing Cloud is your primary tool for all cross-channel communication with customers and it integrates with a variety of other tools like Service Cloud or Experience Cloud. During an initial implementation of Marketing Cloud, it is common to leverage a Salesforce Consulting Partner - their expertise is on scoping initial business requirements and leading the end-t0-end implementation and integration.

But what happens after it's implemented?

The Consulting Partner has left the building and your Marketing team may not have the technical expertise to iterate on campaigns, deploy new functionality, and figure out new ways to use the tool. We recommend a Salesforce Marketing Cloud Freelancer in these instances. FoundHQ has a network of 3,000+ Salesforce Consultants that are available to work on part-time or full-time projects with no upfront commitment.

If you have Marketing Cloud and you're struggling to get the most out of it, sign up for a free Company Profile to start browsing Marketing Cloud Consultants.

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