The Salesforce Marketing Cloud Developer is responsible for developing data-driven marketing initiatives utilizing a campaign management tool, performing activities such as audience selection, trigger qualification, suppressions, segmentation and arbitration. This individual will work with customers, business analysts, and team members to understand business requirements that drive the analysis and design of quality technical solutions that are aligned with business and IT strategies and comply with the organization’s architectural standards. Involved in all phases of the full systems life cycle. Responsible for designing, coding, testing, implementing, maintaining and supporting applications and systems software.
- Developing data-driven marketing initiatives utilizing a campaign management tool, performing activities such as audience selection, trigger qualification, suppressions, segmentation and arbitration. - Gather and confirm data specifications when gathering campaign information. - Develop reporting and dashboards to execute campaigns (manual or automated) on a daily/weekly/monthly/as-needed basis and generate output files to be delivered through various marketing channels (e.g. Direct Mail, Email, Telesales, etc). - Develop, enforce, and perform quality control activities to ensure processing completes in a timely manner and the output is accurate and complete. - Provide input to the Account Management team in estimating hours for the project budget. - Maintain open communication with the entire team regarding current project status, issues, concerns, etc. - Show aptitude to learn new tools and will be expected to become a power-user of a campaign management / workflow tool. - Takes responsibility for personal technical and professional growth. - Performs other related duties and participates in special projects as assigned.
- Salesforce Certified Platform Developer II - Certified Salesforce Advanced Administrator - Salesforce Certified Marketing Cloud Consultant