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Uber
Company
Quick Team Stats
About

Uber operates as a technology platform for people and things mobility related with the following segments: Rides, Eats, and Freight. The Rides segment refers to products that connect consumers with Rides Drivers who provide rides in a variety of vehicles, such as cars, auto rickshaws, motorbikes, minibuses, or taxis. The Eats segment allows consumers to search for and discover local restaurants, order a meal, and either pick-up at the restaurant or have the meal delivered. The Freight segment leverages proprietary technology, brand awareness, and experience revolutionizing industries to connect carriers with shippers on its platform, and gives carriers upfront, transparent pricing and the ability to book a shipment.

Company Details
location

San Francisco, CA

founded

2009

employees

20,000+

Leadership

Name
Title
Location
Prateek Mathur
Engineer Manager II
India
Engineer Manager II
India
Beau Wada
Sr. Strategy & Operations Manager
San Francisco
Sr. Strategy & Operations Manager
San Francisco
Troy Stevenson
Global Head of Community Operations
San Francisco
Global Head of Community Operations
San Francisco
Tihomir N.
Head of Financial Technology
San Francisco
Head of Financial Technology
San Francisco
Padmaja Surapaneni
Head of Global Enterprise Applications
San Francisco
Head of Global Enterprise Applications
San Francisco
Rachell Bordoy
Global Director, Sales Systems & Ops
New York
Global Director, Sales Systems & Ops
New York

Developers

Name
Title
Location
Saurabh Sharma
Senior Engineer
San Francisco
Senior Engineer
San Francisco
Niza Khunger
Salesforce Lightning Developer
Gurgaon, India
Salesforce Lightning Developer
Gurgaon, India
Ashish Tara
Staff Engineer
Hyderabad, India
Staff Engineer
Hyderabad, India
Rajsekhar Reddy
Salesforce Marketing Cloud Consultant
San Ramon, CA
Salesforce Marketing Cloud Consultant
San Ramon, CA
Lara Lazaro
Salesforce Developer
San Francisco
Salesforce Developer
San Francisco
Basudev Khakurel
Senior Salesforce Developer
San Francisco
Senior Salesforce Developer
San Francisco
Peter Lai
Sr Systems Engineer (Salesforce)
San Francisco
Sr Systems Engineer (Salesforce)
San Francisco
Jared Garvin-Joseph
Sr. Business Systems Engineer
Mountain View, CA
Sr. Business Systems Engineer
Mountain View, CA
Mounika Gv
Salesforce Developer
Bangalore, India
Salesforce Developer
Bangalore, India
Abhimanyu Sharma
Salesforce Engineer
Amsterdam
Salesforce Engineer
Amsterdam

Administrator

Name
Title
Location
Ozzy S.
Salesforce Administrator
United States
Salesforce Administrator
United States
Robin Eckett
Salesforce /JIRA Data Specialist
Sunnyvale, CA
Salesforce /JIRA Data Specialist
Sunnyvale, CA
Silvia N.
Salesforce Administrator/Developer
San Francisco
Salesforce Administrator/Developer
San Francisco
Benjaaman Davis
Salesforce Administrator
Portland, OR
Salesforce Administrator
Portland, OR
Rajarshi Tripathi
Salesforce Administrator
San Francisco
Salesforce Administrator
San Francisco
Marc Gervase
Business Systems Analyst (JIRA)
San Diego, CA
Business Systems Analyst (JIRA)
San Diego, CA

Business Analyst/Product Owner

Name
Title
Location
Monika Antos
Manager, Systems
San Francisco
Manager, Systems
San Francisco
Michael Kamradt
Marketing Technology Manager
Seattle
Marketing Technology Manager
Seattle
Ruhani Vijjan
Sr. Business Analyst
Hyderabad, India
Sr. Business Analyst
Hyderabad, India
Lauren Demarco
Product Manager, Financial Tech
San Francisco
Product Manager, Financial Tech
San Francisco
Vinnan R.
Manager, Business Systems
San Francisco
Manager, Business Systems
San Francisco
Lars Holzman
Sr. Director, Marketing Technology
Boston
Sr. Director, Marketing Technology
Boston
Ramkishore Jakkaraju
Manager, Finance Systems
Bangalore, India
Manager, Finance Systems
Bangalore, India
Eren Turkmenler
Sr. Marketing Technology Manager
Amsterdam
Sr. Marketing Technology Manager
Amsterdam
Joe Caiati
Global Program Manager - Salesforce
New York
Global Program Manager - Salesforce
New York
Veronica Bradley
Technical Program Manager
San Diego, CA
Technical Program Manager
San Diego, CA
Ashley Lockridge-Davis
Associate Program Manager (CX Systems)
Nashville
Associate Program Manager (CX Systems)
Nashville

Architects

Name
Title
Location
Priyanka Ghosh
Sr. Solution Architect
San Francisco
Sr. Solution Architect
San Francisco

The Business Applications org structure at Uber is flat but well organized.

At the top, you have a Head of Global Enterprise Applications overseeing the portfolio. She has a layer of Directors of Enterprise Applications for each product area (Sales Systems, CX Applications, Financial Technology etc) - this layer includes multiple leaders with a core focus on Salesforce, given the scale and complexity of how it's used to support Sales, Driver Support, and Customer Support/Experience.

This Director layer is in charge of setting the overall direction of Salesforce, supported by several Product Owners, dedicated Business Analysts / Program Managers, 2 Architects, and a total of 22 Salesforce Administrators & Developers.

How to Layer the Salesforce Org

Similar to what you see across other high-performing Salesforce teams, a benefit to this structure is that stakeholders are supported and primarily 'managed' by Product Owners - working with them to identify problems and opportunities within Salesforce, while also supporting their respective end user base and allocating Administrator resources properly. These Product Owners can be the 'eyes & ears' at the stakeholder level, while Administrators identify opportunities on a more tactical, end user level. In collaboration with Salesforce Architects, this intel can be seamlessly organized back into the overall Salesforce product strategy, which is then moved forward by the 2 Salesforce Architects, Product Owners, and Directors of Salesforce.

This is a complex, highly specialized group that supports distinct use cases for Salesforce across core Uber business (ride sharing), Uber Eats (delivery), and Uber Freight (logistics). Uber absorbed Postmates, who was also a Salesforce Customer, in early 2020 and the current Salesforce team manages a multi-org environment that includes Sales, Service, Marketing, and Experience Clouds as well as utilization of Mulesoft and Tableau. (Based on a recent hire, we suspect CPQ may be on the horizon.)

Roughly 30% of the Salesforce team sits outside the United States. There's nothing new about a hybrid onshore/offshore model, particularly when it comes to Development but as we user in the new era of distributed work, there is an unbelievable opportunity for companies to tap into new talent markets.

Uber has done an excellent job scaling their Salesforce team with this hybrid model and has a total of 5 Developers and 2 Administrators that sit in India; however, they are managed by Engineering Managers and Product Owners that sit in the US.

Specialization within Salesforce is Key

Another noteworthy aspect is the degree to which some Product Owners are specialized within the context of Salesforce - for example, a Salesforce Systems Manager had previously been a dedicated Sr. Knowledge Manager, focusing solely on the Knowledge base portion of their Service Cloud instance. The ability for a company to identify high leverage areas of their application strategy and allocate resources toward targeted initiatives, even if temporarily, helps immensely in developing organizational competency in the areas that matter.

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