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DoorDash
Company
Quick Team Stats
About

At DoorDash, our mission to empower local economies shapes how our team members move quickly and always learn and reiterate to support merchants, Dashers and the communities we serve. DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. Our leaders seek the truth and welcome big, hairy, audacious questions. We are grounded in our company values, and we make intentional decisions that are both logical and display empathy for our range of users—from Dashers to Merchants to Customers.

Salesforce Stack

Company Details
location

San Francisco, CA

founded

2013

employees

3,885

Leadership

Name
Title
Location
Elizabeth Guerra
Director of GTM Systems
San Jose
Director of GTM Systems
San Jose
Debica Bhattacharya
Head of People Ops and HR Tech
San Francisco
Head of People Ops and HR Tech
San Francisco
Chi Ho
Sr. Manager, Business Applications
Oakland, CA
Sr. Manager, Business Applications
Oakland, CA

Developers

Name
Title
Location
Sahil Chaudhry
Sr. Salesforce Developer
San Francisco
Sr. Salesforce Developer
San Francisco
Jeegar Brahmakshatriya
Salesforce Engineer
San Mateo
Salesforce Engineer
San Mateo
Ebenezer Suppogu
Sr. Salesforce Developer
San Francisco
Sr. Salesforce Developer
San Francisco
Venkat R.
Sr. Salesforce Engineer
San Francisco
Sr. Salesforce Engineer
San Francisco
Edward Kim
Salesforce Developer
San Francisco
Salesforce Developer
San Francisco
Shiva Pochamalla
Sr Salesforce Engineer
Delray Beach, FL
Sr Salesforce Engineer
Delray Beach, FL
Raju Lakshman
Sr. Salesforce Developer
Redwood City, CA
Sr. Salesforce Developer
Redwood City, CA
Nayana Kapse
Sr. Salesforce Developer
San Francisco
Sr. Salesforce Developer
San Francisco
Bhargavi Vadlamani
Salesforce Developer
San Francisco
Salesforce Developer
San Francisco

Administrator

Name
Title
Location
Lex Makuta
Sr. Salesforce Administrator
San Francisco
Sr. Salesforce Administrator
San Francisco
Ellias Zainea
Sr. Salesforce Administrator
Seattle
Sr. Salesforce Administrator
Seattle
Kevin Chan
Salesforce Admin
San Francisco
Salesforce Admin
San Francisco
Jessica Tamayo
Salesforce Administrator
San Francisco
Salesforce Administrator
San Francisco
Frances Harris
Sr. Salesforce Administrator
San Francisco
Sr. Salesforce Administrator
San Francisco
Kody Hungenberg
Sr. Salesforce Administrator
Folsom, CA
Sr. Salesforce Administrator
Folsom, CA
Jonathan Ardans
Business Systems Data Analyst
Phoenix
Business Systems Data Analyst
Phoenix
Santiago Ceron
Salesforce Administrator
Miami
Salesforce Administrator
Miami
Blake Kenny
Salesforce Administrator
Cleveland
Salesforce Administrator
Cleveland
Davis Yates
Associate Manager, Sales Systems
Canada
Associate Manager, Sales Systems
Canada
Montina Gupta
Sr. Salesforce CPQ Specialist
Dublin, CA
Sr. Salesforce CPQ Specialist
Dublin, CA
John Prilliman
Sr. Salesforce Administrator
Berkeley, CA
Sr. Salesforce Administrator
Berkeley, CA

Business Analyst/Product Owner

Name
Title
Location
Megan Cassell
Business Applications Manager
Seattle
Business Applications Manager
Seattle
Sameer Advani
Lead Business Systems Product Owner
Santa Clara, CA
Lead Business Systems Product Owner
Santa Clara, CA
Yatin Shastri
Sr. Manager, Compensation Systems
San Francisco
Sr. Manager, Compensation Systems
San Francisco
Miten Bhatt
Financial Systems Manager
Los Angeles
Financial Systems Manager
Los Angeles
Swapna Sequeira
Staff Product Owner, Business Systems
Santa Clara, CA
Staff Product Owner, Business Systems
Santa Clara, CA
Elizabeth Shaffer
Manager, Business Systems
San Francisco
Manager, Business Systems
San Francisco
Rich Kellis
Sr. Manager, HR Technology
Los Angeles
Sr. Manager, HR Technology
Los Angeles
Prashant Kulkarni
Business Applications Manager
San Francisco
Business Applications Manager
San Francisco
Suhau K.
Sr. Business Systems Product Owner
San Francisco
Sr. Business Systems Product Owner
San Francisco
Priyanka Sastry
Business Systems Program Manager
Jersey City, NJ
Business Systems Program Manager
Jersey City, NJ
Maria O'Clair
Program Manager, Business Systems
San Francisco
Program Manager, Business Systems
San Francisco
Vani Aruljothi
Staff Business Systems Analyst
United States
Staff Business Systems Analyst
United States
Rebecca McDonald
Sr. Salesforce Program Manager
Phoenix
Sr. Salesforce Program Manager
Phoenix
Bree R.
Program Manager, HR Tech
Phoenix
Program Manager, HR Tech
Phoenix
Eric Lim
Lead Business Systems Data Analyst
San Francisco
Lead Business Systems Data Analyst
San Francisco
Aaron Lee
Technology Program Manager
Fletcher, NC
Technology Program Manager
Fletcher, NC
Shabana Shaik
Technical Program Manager, Salesforce
Seattle
Technical Program Manager, Salesforce
Seattle

Architects

Name
Title
Location
Madhu R.
Salesforce Architect
San Jose
Salesforce Architect
San Jose
Ashveej Shivashankar
Business Systems Transformation Architect
San Francisco
Business Systems Transformation Architect
San Francisco
Michelle Yang
Workday Lead
Los Angeles
Workday Lead
Los Angeles
Youssef Labib
Solution Architect (Anaplan)
Dallas, TX
Solution Architect (Anaplan)
Dallas, TX

A business like DoorDash is operationally unique in a number of ways. Most notably, this business model serves 3 distinct customer segments with unique needs throughout their acquisition, on-boarding, and support lifecycle.

These customer segments include:

  • Customers: these are the 'traditional' B2C users of the platform, ordering food to be delivered via the app. In 2020, DoorDash had 18m+ customers.
  • Drivers: 1 of 2 B2B users on the platform, these are the delivery personnel ('Dashers') that interface with restaurants and customers. In 2020, DoorDash had 1m+ drivers.
  • Merchants: the other B2B user of the platform, these are restaurants that need to be acquired and brought onto the platform so customers can order food. In 2020, DoorDash had a total of 350,000+ merchants on the platform.


Additionally, it has over 5 million customers on its $9.99/month subscription, DashPass, meaning 2/3 customer segments have a subscription billing model ...

In 2020, DoorDash was responsible for over 50% of all food delivery orders in the United States and generated $9.9B in gross order value for Q1'21. This is an org with the scale and complexity unlike many others out there and a unique set of challenges around building a unified Sales, Marketing, Customer Support, and Billing experience for 3 distinct customer segments.

How do they do it?

For starters, they have made (and continue to make) the appropriate investment in Salesforce and Internal Tooling. A quick look at the composition of their Salesforce team shows 32 people dedicated to managing Sales Cloud, Service Cloud, CPQ, and Experience Cloud. Over 50% of the team was hired in 2021 alone with open headcount for another 5 immediate hires.

This team supports 4,000+ Salesforce users throughout the org.

While investing in resources is the first step, structuring & organizing the team properly is as important when it comes to being able to simultaneously support day-to-day use and push new projects forward. Something we love about the structure of DoorDash's org is the horsepower they have put behind Salesforce product strategy - 2 Salesforce Architects can focus on tactical, complex problem solving in collaboration with the 6 Salesforce Product Owners, who can contribute to tactical planning but more so own the long-term product strategy, ensuring their product area is set up for scalability. Additionally, a team of 3 Program Managers dedicated to Salesforce ensures stakeholders are support properly and the 15-person Salesforce Admin / Developer teams have clear requirements to build against with structured project timelines.

This really is an org that has struck the right balance in hiring 'doers' (Administrators + Developers) that are properly supported by 'strategists' (Product Owners + Architects).

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