Nue

Nue is relatively new to the game, having been founded in 2019 by Tina Kung (ex-Zuora and ex-Salesforce Engineering Leader) and Kate McCullough. Based on our experience conducting research for this piece, customer hype for Nue is stronger than any other product evaluated.

The biggest benefit highlighted was ease of implementation and usability, while not sacrificing on the rich features needed or the essential integration to Salesforce.

Pros

• Easy to manage

• Native integration to Salesforce

Cons

• A bit on the slow side (G2)

• Needs a lot of customization if not a SaaS

Bottomline: If you’re a SaaS SMB, Nue is a great fit. The simplicity and straightforwardness of the tool, along with the seamless integration with Salesforce makes it easy for Reps to make changes without switching tools.