Intro to Marketing Cloud
While it has taken Salesforce many years to get their Salesforce Marketing Cloud product offering right, it has become an incredibly powerful tool for B2C and B2B Marketing teams looking to fully integrate their customer acquisition with a centralized data strategy. It features a wide range of marketing automation tools, predictive intelligence, content management, and a customer data platform.
The most often cited benefits of Marketing Cloud, include:
Increased Personalization
Salesforce Marketing Cloud allows you to create highly personalized marketing campaigns by using data from your CRM system, data warehouse, and various other sources. This helps you to reach your customers with the right message at the right time and, most importantly, engage customers in the correct channels - be it email, SMS, push notifications, or social media.
Centralized View of Customer
Salesforce Marketing Cloud allows you to create a single customer view, which means that you can see all of the interactions that a customer has had with your business across all channels. This information can help you to create more personalized marketing campaigns and improve your customer relationships.
Improved Analytics
Marketing Cloud provides you with detailed analytics about your marketing campaigns as well as real-time data about your customers and their unique interactions with your business. Properly incorporating these analytics into your ongoing customer engagement is the key to conversion.
Integration Capabilities
The ability to integrate Marketing Cloud with every other system that touches your customer is one of the single greatest benefits. This is perhaps one of the more challenging aspects of setting up Marketing Cloud as you look to incorporate customer data, Marketing analytics, and campaign performs into your ongoing Marketing activities in real-time.
Automated Marketing
There are few platforms that can put your Marketing Automation efforts on autopilot as effectively as Marketing Cloud. This is because the platform is comprised of many standalone modules, including Email Studio, Social Studio, Mobile Studio, Advertising Studio, and more.
The sheer number of features available within the platform is what requires expertise from a dedicated Marketing Cloud Consultant.